Event Details

Online event with insights from successful entrepreneurial alumni Jidé Maduako and Mustafa Mohamed, founders of Yoke Network.

Lancaster University alumni and current students are invited to join an online event to hear from successful entrepreneurial alumni Jidé Maduako and Mustafa Mohamed, founders of Yoke Network.

Launched in 2018, Yoke Network has achieved considerable success in leveraging the power of social media influencers to generate growth for the world's largest and fastest growing mobile apps. Yoke is the #1 Influencer Network specialising in TikTok, having worked with some of the largest creators on the platform.

In this session, Jidé and Mustafa will talk about their experiences of setting up and growing Yoke Network, including insights into the world of influencers and social media commercialisation.

Event details:

Date: Tuesday 23 November 2021

Times: 18:30 – 19:30 GMT

Format: Online Zoom event, with guest speaker interview followed by time for Q&A.

More about the speakers and Yoke Network:

Jidé Maduako (BA Business Economics, 2017) and Mustafa Mohamed (MSci Computer Science, 2018) met during their time as students at Lancaster University. They launched Yoke Network shortly after graduating and since then the business has seen considerable growth and profit, as well as running high-profile ventures like The Wave House. Yoke Network currently works with more than 3000 influencers and brands including Gameloft, NordVPN, Universal Music Group, Miniclip and PrettyLittleThing.