Turning Data into Cash
Thursday 22 February 2018, 6:00pm to 8:00pm
Venue
Management School Lecture Theatre 1, Lancaster, United Kingdom, LA1 4YW - View MapOpen to
Alumni, Public, Staff, UndergraduatesRegistration
Free to attend - registration requiredRegistration Info
Free to attend but please register.
Event Details
Turning Data into Cash
Tony Preedy, Director of Marketing & International Development at Lakeland, will talk about the work they do to introduce their Extraordinary Products to customers and the wider public. This will cover how they create content and then publish it through digital and physical channels, and the values that underpin the Lakeland brand and therefore everything that they do. Tony will also talk more generally about their five guiding principles for decision making: -
• Marketing is an investment, so study yield
• Drive for relevancy, and use data science to help you do this
• Improve performance through evolution, (proper) testing requires curiosity and humility
• Trusting averages can lead to very expensive mistakes
• Beware of mistaking coincidences for reliable and durable truths
Speaker
http://www.lakeland.co.uk/
Marketing professional in the Home Shopping Sector since 1991. Interested in using direct marketing and advertising to build brands and to provide tailored services that delight customers.
Contact Details
Name | Katie Park-Walford |
Telephone number |
+44 1524 593205 |
Website |
https://www.eventbrite.co.uk/e/turning-data-into-cash-tickets-42236388174 |