Sustainability Annual Reports – Parenting or partnership?
To learn more about how institutions construct their image with regards to sustainability, Dr Yingnian Tao analysed sustainability reports published by UK universities using corpus analysis techniques. A dataset was compiled of 1,610,037 tokens across 207 documents from 64 universities identified as top- and bottom-performing in sustainability efforts (according to 2024 QS Sustainability Rankings). Collocation and concordance analyses were performed to compare representations of "we/university" (institution) versus "staff/students/community" (people).
Findings revealed an imbalanced image construction. Universities consistently presented themselves as active agents driving sustainability changes in campus operations, curriculum, research activities, and community engagement. These actions construct a caring, prestigious institutional persona, characterised by high awareness and proactive but top-down approach to climate action.
In contrast, staff, students, and community members are often depicted as passive recipients of the university’s facilities and services who have little agency over these initiatives and programmes. Sometimes, they are used to justify shortcomings in university climate performances. This "parenting" narrative positions universities as providers and decision-makers, while downplaying the critical contributions of their people. This framing diminishes collective agency between institution and its stakeholders and may discourage stakeholders from undertaking further environmental actions.
We advocate for participatory narratives, and challenge institutions to move beyond hierarchical parenting narratives in sustainability reporting towards acknowledging the existing efforts of staff, students, and community members and empowering these stakeholders to achieve more collaborative and inclusive sustainability practices.