Event Details

Lancaster University Management School (LUMS) are hosting an online Undergraduate Taster Day to give prospective undergraduates the opportunity to experience what it’s really like to study in a business school through a range of talks, sample lectures and interactive sessions delivered online.

This event is suitable for you whether you already have a keen interest in a particular area of business, or whether you're still deciding what you'd like to study. You’ll be able to get a feel for studying business-related subjects at degree level, and find out more about life at Lancaster.

Schedule for the day

10- 10.15am: Welcome to the Taster Day

An introduction into how the day will run, what it's like to study with in the Management School, and life in Lancaster.

10.30-11.15am: Marketing: The Magic of Digital Marketing?

Given the sudden market changes due to Covid-19 and changing consumer shopping behaviours, the session will focus on the question: How can marketing professionals use emergent digital technologies (such as AI, VR, Internet of Things) and apply innovative strategies to reinvent offline and online retailing? To apply the knowledge from this lecture, we will develop ideas how digital technologies can be used to reimagine "World Disney Stores" offline and online.

10.30-11.15am: Economics: The Effects of Immigration on the Local Labour Market

In this session we will explore what economic theory would predict about the effects of immigration on native wages and (un)employment under varying assumptions. We then ask whether these predictions hold in reality, using the Mariel Boatlift in 1980's Miami as an example. We explain why differences between theory and reality exist.

11.30-12.15pm: Business Analytics: Tellend Logging

Find out how spreadsheet modelling can be used by businesses to understand and manage uncertainty, and analyse the behaviour of items flowing through a system.

11.30-12.15pm: Business Management: Calculating the costs and benefits of human life: the case of the Ford Pinto.

In this session, we will explore how questions of right and wrong emerge in a business environment, the managerial responses they elicit and their impact on society.

1-1.45pm: Entrepreneurship: Growth Challenge

Entrepreneurs face many challenges, one of which is growth. This session will use an example to illustrate this challenge. It will also involve activities in which you experience how entrepreneurs develop their ideas for “the next big move”.

1-1.45pm: Organisation, Work and Technology: What is ‘management’? Exploring some common assumptions about management through the lens of the current crisis

We have come to regard management as a normal and natural practice, to the extent that it is taken for granted. Organisations are largely organised by management, many people work in management roles and it is a subject which is taught at university, but what is it? Our understanding of management tends to be based around a common set of assumptions; that it is goal driven, rational and efficient, that it operates through a ‘natural’ hierarchical system, and that it is an advanced system of organisation. In this session we will explore some of these common assumptions by applying them to the current ‘management’ of the COVID 19 pandemic in the UK.

2-2.45pm: Student Life Q&A

Your chance to hear our students’ experiences, stories and advice for starting University. You will also be able to ask your questions!

3-3.45pm: Careers and Global Experiences

Find out more about some of the careers support available at LUMS, as well as some of the international travel and study abroad opportunities.