Event Details

Behind the Scenes of Rolls Royce

This masterclass invites you to discover the often hidden, yet vital and profitable world of business-to-business (B2B) marketing through the case study of Rolls Royce (RR). From luxury “eighth wonder” cars to propulsion engines, the case of RR is exemplary of the high level of the diversification, innovation and market size that characterises B2B markets. We will discover how RR forges strategic partnerships to be at the forefront of innovation in B2B markets.

The session prepares for career opportunities in B2B markets and showcases opportunities to join RR through placement and graduate schemes.