Masterclass in Luxury Marketing Management

Wednesday 14 October 2020, 5:00pm to 6:00pm

Venue

Online event

Open to

Prospective Undergraduate Students

Registration

Free to attend - registration required

Registration Info

Please book using the link below.

Event Details

Discover how luxury brands reverse every rule of ‘textbook’ marketing strategy and why it works.

This Masterclass invites you to dive into the world of luxury marketing – behind the scenes. Luxury markets are niche, profitable and turn traditional marketing strategy upside-down: Increasing prices to increase demand? Certainly. Making it difficult for clients to buy? Yes, please. Not pandering to customer’s wishes? Absolutely. Communicating to those the brand is not targeting? Always!

What sounds like the crazy reversal of every marketing strategy rule is at heart of successful luxury marketing management. This Masterclass will teach you the difference between Prada, Chanel and Hugo Boss and introduce you to the “anti-laws” of luxury marketing management.

Contact Details

Name Student Recruitment Team
Email

schools@lancaster.ac.uk