Advanced Marketing Management

MRes

  • Entry year 2026
  • Duration Full time 1 year
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Overview

Top reasons to study with us

  • 15

    15th for Thought Leadership-Master's in Marketing

    QS Business Master's Rankings (2025)

  • 41

    41st for Master's in Marketing (world)

    QS Business Master's Rankings (2025)

  • Top 50 for Marketing in the QS World University Rankings by Subject 2025

Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes?

The MRes Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Client interaction is integral to teaching. We encourage collaborative skill-building through group work, group contracting, and away days. Your dissertation can be library-based. You can also choose to solve a problem for a key partner company, such as Microsoft, a social entrepreneur, or a media organisation.

You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and solve social challenges.

As part of the UK’s longest-established marketing faculty, this programme has been established for over a decade, so you will have access to a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support to help navigate recruitment processes, CV development, and career planning.

Entry requirements

Academic requirements

2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components. We welcome students with marketing experience gained within a degree in Marketing or a related Business Management degree, or practically within industry.

English language requirements

We require an IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test.

We also consider other English language qualifications and if your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes.

Help from our Admissions team

If you are thinking of applying to Lancaster and you would like to ask us a question, complete our enquiry form and one of the team will get back to you.

We also have more details on our website about:

Pre-master's programmes

Delivered in partnership with INTO Lancaster University, our one-year tailored pre-master's pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University master's degrees. Visit INTO Lancaster University for more details and a list of eligible degrees you can progress onto.

Course structure

Detailed module information for this postgraduate programme will follow shortly. However, if you have any questions please contact the department.

Fees and funding

We set our fees on an annual basis and the 2026/27 entry fees have not yet been set.

Additional fees and funding information accordion

Scholarships and bursaries

Details of our scholarships and bursaries for 2026-entry study are not yet available, but you can use our opportunities for 2025-entry applicants as guidance.

Check our current list of scholarships and bursaries.

In the global top 50

We're ranked in the QS Master's in Marketing Top 50 in the Business Master’s Rankings 2025, placing 15th globally for Thought Leadership, 41st overall, and 8th in the UK.

QS Master's in Marketing rankings
QS Master's in Marketing Top 50

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Important information

The information on this site relates primarily to the stated entry year and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. Find out more about our  Charter and student policies.