Marketing Analytics MSc - 2019 Entry

Entry Year

Full time 12 Month(s)

Course Overview

Consumer-focused companies have vast amounts of data but need qualified professionals to reveal the underlying messages. Our MSc in Marketing Analytics will provide you with the skills to apply state-of-the-art methodologies such as machine learning and Python programming to help optimise decision making for crucial processes such as price setting.

This flexible but intensive degree examines actual problems experienced by consumers, marketing and e-commerce. We look at companies such as Google, Facebook and Amazon. You will learn the foundations of data science and analytical skills as well as marketing processes and methods. These include market research methods, forecasting, statistics and econometrics.

You will join a small class and study alongside students from other disciplines within LUMS for some modules. You will take part in company visits, hear from guest speakers and even run a Hackathon (insert link) for our e-marketing module.

Our staff incorporate their cutting-edge research into their teaching. Your learning will include lectures complemented by practical elements such as lab workshops and tutorials. You will also have access to the School’s research seminars.

You have the chance to produce a report working within a company for a 16-week summer thesis project. This could be an inventory or price optimisation project. Alternatively, you can choose a research dissertation.

This course is a great step towards a PhD. It also has very high rates of employability, with some students being employed by the company in which they carried out their project thesis.

Our graduates are in high demand by consumer-focused organisations. These include tech companies, utility companies, digital and non-digital retail and market research. Others now work in the entertainment industry, such as TV and music streaming services.

Course Structure

You will study a range of modules as part of your course, some examples of which are listed below.



Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Key Information

Designed for: Graduates interested in careers in marketing analytics, marketing research, consumer data science, CRM and consultancy

Duration: 12 months full-time.

Entry requirements: 2:1 (Hons) degree (UK or equivalent) in any discipline that includes some Mathematics and/or Statistics, including, for example, Science, Engineering, Business Studies, Economics and Computer Science.

Additional requirements: Relevant work experience is welcome but is not a requirement.

If you have studied outside of the UK, you can check your qualifications at International Qualifications:

English language: IELTS: Overall score of at least 7.0, with no individual element below 6.0
We consider tests from other providers, which can be found at English language requirements

If your score is below our requirements we may consider you for one of our pre-sessional English language programmes:

10 week- Overall score of at least 6.0, with no individual element below 5.5
For details of eligibility see: Pre sessional programmes

4 week- Overall score of at least 6.5, with no individual element below 6.0
Further information is available at English for Academic Purposes

 Funding: All applicants should consult our information on fees and funding

Further information:  Please see our website



















Location Full Time (per year) Part Time (per year)
UK/EU £16,000 n/a
Overseas £22,000 n/a

The University will not increase the Tuition Fee you are charged during the course of an academic year.

If you are studying on a programme of more than one year's duration, the tuition fees for subsequent years of your programme are likely to increase each year. The way in which continuing students' fee rates are determined varies according to an individual's 'fee status' as set out on our fees webpages.

What are tuition fees for?

Studying at a UK University means that you need to pay an annual fee for your tuition, which covers the costs associated with teaching, examinations, assessment and graduation.

The fee that you will be charged depends on whether you are considered to be a UK, EU or overseas student. Visiting students will be charged a pro-rata fee for periods of study less than a year.

Our annual tuition fee is set for a 12 month session, which usually runs from October to September the following year.

How does Lancaster set overseas tuition fees?

Overseas fees, alongside all other sources of income, allow the University to maintain its abilities across the range of activities and services. Each year the University's Finance Committee consider recommendations for increases to fees proposed for all categories of student and this takes into account a range of factors including projected cost inflation for the University, comparisons against other high-quality institutions and external financial factors such as projected exchange rate movements.

What support is available towards tuition fees?

Lancaster University's priority is to support every student in making the most of their education. Many of our students each year will be entitled to bursaries or scholarships to help with the cost of fees and/or living expenses. You can find out more about financial support, studentships, and awards for postgraduate study on our website.