Marketing Analytics MSc - 2019 Entry
Full time 12 Month(s)
Consumer-focused companies have vast amounts of data but need qualified professionals to reveal the underlying messages. Our MSc in Marketing Analytics will provide you with the skills to apply state-of-the-art methodologies such as machine learning and Python programming to help optimise decision making for crucial processes such as price setting.
This flexible but intensive degree examines actual problems experienced by consumers, marketing and e-commerce. We look at companies such as Google, Facebook and Amazon. You will learn the foundations of data science and analytical skills as well as marketing processes and methods. These include market research methods, forecasting, statistics and econometrics.
You will join a small class and study alongside students from other disciplines within LUMS for some modules. You will take part in company visits, hear from guest speakers and even run a Hackathon (insert link) for our e-marketing module.
Our staff incorporate their cutting-edge research into their teaching. Your learning will include lectures complemented by practical elements such as lab workshops and tutorials. You will also have access to the School’s research seminars.
You have the chance to produce a report working within a company for a 16-week summer thesis project. This could be an inventory or price optimisation project. Alternatively, you can choose a research dissertation.
This course is a great step towards a PhD. It also has very high rates of employability, with some students being employed by the company in which they carried out their project thesis.
Our graduates are in high demand by consumer-focused organisations. These include tech companies, utility companies, digital and non-digital retail and market research. Others now work in the entertainment industry, such as TV and music streaming services.
You will study a range of modules as part of your course, some examples of which are listed below.
- Problem Structuring
- SAS Programming for Business Analytics
- Strategic Sourcing
- Introduction to Intelligent Data Analysis (Data Mining)
- Marketing Analytics and Modelling
- Marketing Research Methods
- Stochastic Modelling
- Computer Simulation
- Optimisation and Heuristics
- Operations and Supply Excellence
- Introduction to Python Programming
- Pricing Analytics and Revenue Management
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Designed for: Graduates interested in careers in marketing analytics, marketing research, consumer data science, CRM and consultancy
Duration: 12 months full-time.
Entry requirements: 2:1 (Hons) degree (UK or equivalent) in any discipline that includes some Mathematics and/or Statistics, including, for example, Science, Engineering, Business Studies, Economics and Computer Science.
Additional requirements: Relevant work experience is welcome but is not a requirement.
If you have studied outside of the UK, you can check your qualifications at International Qualifications:
English language: IELTS: Overall score of at least 7.0, with no individual element below 6.0
We consider tests from other providers, which can be found at English language requirements
If your score is below our requirements we may consider you for one of our pre-sessional English language programmes:
10 week- Overall score of at least 6.0, with no individual element below 5.5
For details of eligibility see: Pre sessional programmes
4 week- Overall score of at least 6.5, with no individual element below 6.0
Further information is available at English for Academic Purposes
Funding: All applicants should consult our information on fees and funding
Further information: Please see our website
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