What Will You Study
This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations. Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus.
With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics and will learn the latest methods in areas such as forecasting, data mining, marketing analytics and marketing research methods.
You will study a range of modules as part of your course, some examples of which are listed below.
- Masters Research Project
- Masters Research Dissertation
- Spreadsheet Modelling
- Applying Statistical Models in Business
- Introduction to Management Science and Marketing Analytics
- Problem Solving Skills for Consultants
- Introduction to Python Programming
- Marketing Research Methods
- Stochastic Modelling
- Computer Simulation
- Optimisation and Heuristics
- Operations and Supply Excellence
- Problem Structuring
- SAS Programming for Business Analytics
- Strategic Sourcing
- Global Sourcing and Business Services
- Data Mining for Marketing, Sales and Finance
- Marketing Analytics and Modelling
- International Marketing
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Designed for: Graduates interested in careers in marketing analytics, marketing research, consumer data science, CRM and consultancy
Duration: 12 months full-time.
Entry requirements: A degree in any discipline that includes some Mathematics and/or Statistics, including, for example, Science, Engineering, Business Studies, Economics and Computer Science
If you have studied outside of the UK, you can check your qualifications at International Qualifications:
English language: IELTS: Overall score of at least 7.0, with no individual element below 6.0
We consider tests from other providers, which can be found at English language requirements
If your score is below our requirements we may consider you for one of our pre-sessional English language programmes:
10 week- Overall score of at least 6.0, with no individual element below 5.5
For details of eligibility see: Pre sessional programmes
4 week- Overall score of at least 6.5, with no individual element below 6.0
Further information is available at English for Academic Purposes
Funding: All applicants should consult our information on fees and funding
Further information: Please see our website
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|Full Time (per year)||Part Time (per year)|
The University will not increase the Tuition Fee you are charged during the course of an academic year.
If you are studying on a programme of more than one year's duration, the tuition fees for subsequent years of your programme are likely to increase each year. The way in which continuing students' fee rates are determined varies according to an individual's 'fee status' as set out on our fees webpages.
What are tuition fees for?
Studying at a UK University means that you need to pay an annual fee for your tuition, which covers the costs associated with teaching, examinations, assessment and graduation.
The fee that you will be charged depends on whether you are considered to be a UK, EU or overseas student. Visiting students will be charged a pro-rata fee for periods of study less than a year.
Our annual tuition fee is set for a 12 month session, which usually runs from October to September the following year.
How does Lancaster set overseas tuition fees?
Overseas fees, alongside all other sources of income, allow the University to maintain its abilities across the range of activities and services. Each year the University's Finance Committee consider recommendations for increases to fees proposed for all categories of student and this takes into account a range of factors including projected cost inflation for the University, comparisons against other high-quality institutions and external financial factors such as projected exchange rate movements.
What support is available towards tuition fees?
Lancaster University's priority is to support every student in making the most of their education. Many of our students each year will be entitled to bursaries or scholarships to help with the cost of fees and/or living expenses. You can find out more about financial support, studentships, and awards for postgraduate study on our website.