International Business Management (France)

This course provides an introduction to microeconomics for students majoring in business-related degrees and delivers a range of important topics for understanding the business applications of economics relating to both consumers' and firms' behaviour.

Business analytics focuses on developing new insights and understanding of business performance based on data analysis.

Designed to give you the kind of skills that are sought after in many organisations, this module introduces you to a range of quantitative techniques for collecting, analysing and interpreting data and develops your understanding of how to apply these techniques to management problems to draw practical conclusions. The module provides the foundations for statistical methods in follow-up modules.

The computing side of the module introduces the use of word processing, spreadsheet software for statistical calculations, and writing of management reports.

You will learn not only the fundamental analytical techniques, but also when and how to apply them to management problems and how to interpret the results. This module also involves you working as a junior business analyst on a simple but realistic case study and reporting results and conclusions to a fictional boss.

This module provides an introduction to the analysis and use of published financial statements and concepts underlying financial reporting by companies. It also considers the perspectives of various users and opportunities for creative accounting. The concepts and use of financial statements are placed within the current commercial context, so that you acquire an appreciation of the role of financial accounting.

This module introduces a variety of traditional and non-traditional ideas about management, followed by the theory and practice of team working and capability for management. The aim is to provide you with an essential understanding of the basic theories relevant to the management of work organisation and to enable you to identify and understand the limitations inherent within these theories.

This module aims to provide you with a broad introduction to management covering a wide range of topics that are relevant to work, business and organisations. The module begins by locating organizations, work and technology in a broad historical context. It considers the meaning of work and different debates regarding alienation and technology. It then introduces different metaphors through which we can understand and analyse organisations. Finally, it considers the changing nature of employment relations by considering the shift from industrial relations to Human Resource Management (HRM).

The module is constructed to encourage you to think critically and to reflect upon taken-for-granted assumptions about the world of work and management’s role in relation to it. As a means to achieve this, the second part of the course explores the contemporary issue of human resource management and development which fundamentally contributes to the development of employee-engaged and productive organisations. The final part of the module continues the theme of encouraging critical reflection and explores key issues and debates related to gig employment, globalization, sustainability and business ethics that are intimately related to management.

This module is designed for students who have already completed an A-level in French or whose French is of a broadly similar standard. The language element aims to enable students both to consolidate and improve their skills in spoken and written French. A further aim is to provide students with an introduction to the historical and cultural development of France in the past, and also to contemporary institutions and society.

In seminars, the emphasis is placed on the acquisition of vocabulary and a firm grasp of French grammatical structures. You will have the opportunity to develop listening and speaking skills through discussions and activities and with the support of audio and visual materials.

You are also given the chance to examine how key moments in French history have shaped contemporary Francophone culture. We will look at examples including films, plays, and novels.

(If you are studying BSc Hons International Business Management you only complete the language elements of this module).

This module is designed for students having little or no knowledge of the French language. Consequently, a substantial part of the module is devoted to intensive language teaching aimed at making the student proficient in both written and spoken French. At the same time, students will be introduced to aspects of French history, culture and society in the twentieth century.

Seminars are based on a textbook, and emphasis is placed on the acquisition of vocabulary and a firm grasp of French grammatical structures. You will have the opportunity to develop listening and speaking skills through structured activities and with the support of audio and visual materials. Each week, we aim for one of your language classes to be entirely devoted to the acquisition and development of oral skills.

To explore Francophone culture, you are given the chance to examine how key moments in French history have shaped contemporary French culture. We will look at examples including films, plays, and novels.

(If you are studying BSc Hons International Business Management you only complete the language elements of this module).

During this Preparation for Placement module, you will learn about the skills and expertise employers expect you to evidence; how to produce excellent CVs and cover letters; how to make an impact on application forms, what to expect at interviews and assessment centres. You will get to hear from final year students about their placement experience and a chance for you to learn about the placement opportunities on offer meeting graduate employers.

The aim of this module is to introduce the key elements of marketing as both scientific discipline and organisational practice. The module is designed around three themes which serve as a solid foundation for the second year module MKTG227 marketing Management Essentials and further marketing modules following this.

This module also aims to support students in the transition towards independent learning, and in the development of a critical and analytical approach to ideas and theories.