Marketing Management BSc Hons - 2019 Entry

UCAS Code
N503

Entry Year
2019 also available in 2020

A Level Requirements
AAB see all requirements see all requirements

Duration
Full time 4 Year(s)

Course Overview

Today’s marketing managers or Chief Marketing Officers develop the strategy for company growth. Similar to the role of CEOs, they set the marketing vision and need to be strategic thinkers. Digital advertising, artificial intelligence and virtual assistant devices such as Alexa mean CMOs need to be able to adapt to a marketing landscape that’s in constant flux.

This four-year degree helps shape and build you as a future marketing manager. It is not a joint honours in marketing and management. Instead, practical experience in the workplace is at the heart of your learning experience. An excellent grounding in marketing will prepare you for a future management role in the sector.

Rather than dealing with the theory of management, we look at the practicalities of managing people and teams. You will learn about brand management and how to handle evolving technology. Other topics include managing social media, dealing with consumer data, and how to deliver value to customers.

You will be able to draw on strategic theory in future decision-making as a manager. Plus, you will gain a thorough grounding in consumer behaviour, market research, analysis and marketing innovation.

Your industry placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have spent this year working with multinational companies such as The Walt Disney company, Boots, Nike, Sony Europe and Unilever. Roles focus on marketing as a discipline but some allow for specialism in analysis, finance, sales and management.

Your final year allows you to reflect on your real-world experience and develop a portfolio of work to impress at any job interview. Past graduates have gone on to positions as Marketing Executives, Marketing Management trainees and Management and Marketing Officers

Entry Requirements

Grade Requirements

A Level AAB

GCSE Mathematics grade B or 6, English Language grade B or 6

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.

Year 1

    Core

Year 2

    Core

    Optional

Year 3

    Core

Year 4

    Core

    Optional

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Careers

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities. 


Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Fees and Funding

Fees

Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.

Our Undergraduate Tuition Fees for 2019/20 are:

UK/EU Overseas
£9,250 £18,200

Undergraduate tuition fees

For students starting at the University for the 2020 session, subsequent year’s fees may be subject to increases. UK fees are set by the UK Government annually. For international applicants, any annual increase will be capped at 4% of the previous year’s fee. For more information about tuition fees, including fees for Study Abroad and Work Placements, please visit our undergraduate tuition fees page.

Applicants from the Channel Islands and the Isle of Man

Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more information about this on our Island Fees page.

Funding

For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

Similar Courses

Alumni Profiles

Amy Jones

BSc Marketing Management, 2016

I am certain that the skills that I have learnt from my placement, as well as having such a major company on my CV will set me apart from a lot of other students seeking graduate employment.
Alumni Profile for Amy Jones
Portrait photograph of Amy Jones

Faye Morrison

BSc Marketing Management, 2017

I am certain that applying the time, energy and commitment that I have put into my work during my placement year will really benefit my university studies.
Alumni Profile for Faye Morrison
Portrait photograph of Faye Morrison
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Important Information

The information on this site relates primarily to 2020/21 entry to the University and every effort has been taken to ensure the information is correct at the time of publication. The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses.

In the event of a course being withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to withdraw your application. You are advised to revisit our website for up-to-date information before you submit your application. Further legal information.

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