Marketing Management (Study Abroad) BSc Hons - 2020 Entry

UCAS Code
N504

Entry Year
2020

A Level Requirements
AAB see all requirements

Duration
Full time 4 Year(s)

Course Overview

Continuous changes in global markets and technology mean that marketing managers need the skills to be able to adapt to a marketing landscape that’s in constant flux. Today’s Chief Marketing Officers need to develop not just the short term marketing plans but the longer term future strategies for their organisations.

This four-year degree helps shape and build you as a future marketing leader, with a year in industry and new challenges overseas being central to your learning experience.

This degree provides an all-round understanding of marketing and includes a study of key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will also study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition to this you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen.

During the course of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. In addition to your academic modules, you will also take modules which are specifically designed to help prepare for and later reflect on your year’s placement in industry.

You will spend the second year of your degree at a partner university usually in North America or Australasia. There are many advantages to studying abroad, including personal and educational development, experiencing a new culture, and enhanced employability.

Your industry placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have spent this year working with multinational companies such as The Walt Disney company, Boots and Nike, whereas others have secured roles with marketing agencies, charities and local organisations.

Lancaster University will make reasonable endeavours to place students at an approved overseas partner university that offers appropriate modules which contribute credit to your Lancaster degree.  Occasionally places overseas may not be available for all students who want to study abroad or the place at the partner university may be withdrawn if core modules are unavailable. If you are not offered a place to study overseas, you will be able to transfer to the equivalent standard degree scheme and would complete your studies at Lancaster.

Lancaster University cannot accept responsibility for any financial aspects of the year or term abroad.

The University will use all reasonable effort to support you to find a suitable placement for your studies. While a placement role may not be available in a field or organisation that is directly related to your academic studies or career aspirations, all placement roles offer valuable experience of working at a graduate level and gaining a range of professional skills.

If you are unsuccessful in securing a suitable placement for your third year, you will be able to transfer to the equivalent non-placement degree scheme and would continue with your studies at Lancaster, finishing your degree after your third year. The University offers a range of shorter placement and internship opportunities for which you would be welcome to apply.

Entry Requirements

Grade Requirements

A Level AAB

GCSE Mathematics grade B or 5, English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Year 1

    Core

Year 2

    Core

Year 3

    Core

Year 4

    Core

    Optional

Careers

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.



Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Fees and Funding

Fees

Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.

Our Undergraduate Tuition Fees for 2020/21 are:

UK/EU Overseas
£9,250 £19,474

Undergraduate tuition fees

For students starting at the University for the 2020 session, subsequent year’s fees may be subject to increases. UK fees are set by the UK Government annually. For international applicants, any annual increase will be capped at 4% of the previous year’s fee. For more information about tuition fees, including fees for Study Abroad and Work Placements, please visit our undergraduate tuition fees page.

Applicants from the Channel Islands and the Isle of Man

Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more information about this on our Island Fees page.

Funding

For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

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Important Information

The information on this site relates primarily to 2020/21 entry to the University and every effort has been taken to ensure the information is correct at the time of publication. The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses.

In the event of a course being withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to withdraw your application. You are advised to revisit our website for up-to-date information before you submit your application. Further legal information.

The amount of time you spend in lectures, seminars and similar will differ from year to year. Taken as an average over all years of the course, you will spend an average of 5.5 hours per week in lectures, seminars and similar during term time.

A broad range of assessments methods will be used throughout the degree. As a guide, 65% of assessment is by coursework over the duration of the course.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.