Internal communications guidelines

The Internal Communications team provides a framework for communicating University strategy and success stories university-wide using a range of channels from face to face to online, and digital.

We work closely with colleagues in the Press Office to ensure that internal and external communications are aligned and with our colleagues in the Students' Union who communicate with our students.

There are a number of communications channels to ensure that university-wide messages and announcements are delivered in a timely way and via the most appropriate method to keep staff up to date.

These guidelines detail what is suitable for inclusion, with the objective of making the two key internal communication channels – LU Text and the Staff Intranet, and how to make the information relevant, valued and appropriate for University communications. If you need assistance producing any internal communications item or are unsure how to apply the guidelines, please contact the Internal Communications team.

Content requirements

Please take the following requirements into account when putting together your article.

Style guide

All internal communications should follow the University house style as laid out in the communications toolkit. A few key points to bear in mind are:

  • Avoid jargon or slang and spell out every acronym the first time it is shown
  • Make sure the article is non-promotional and don't use superlatives without qualification
  • Use sentence case in the headline (Not Title Case In The Headline)
  • Use quotes sparingly and only when they add value and are directly relevant
  • Make sure you have a punchy headline – fewer than eight words for news

Word limits

Please capture your story succinctly:

  • A short summary of 80 words max, which then links to the main story of:
  • Up to 300 words for news
  • Up to 500 words for features articles