Professional design fonts
For professionally designed marketing materials and digital work, we use Lexia, Effra and Activ Grotesk.
Using slab and sans serif fonts helps reflect and reinforce Lancaster University’s personality. A slab serif font provides gravitas and authority, while a sans serif font is clean, modern, and easy to read as body copy.
Some design and digital specialists at Lancaster University have a license to use these fonts. External agencies will need to source the fonts themselves.
