Sustainable Business Development through Technology and Innovation: Micro, Small and Medium-sized Enterprises’ Digital Transformation in Thailand (Bangkok)

Monday 26 March 2018, 9:00am to Friday 30 March 2018, 5:00pm


United Nations Conference Centre, Bangkok, Thailand - View Map

Open to

Public, Staff


Free to attend - registration required

Registration Info

To register to attend, please contact Juliana Sutanto ( ) or Ruilin Zhu ( (Attendees must cover costs such as air fare and accommodation, by themselves as per the re

Event Details

Under the Researcher Links scheme offered within the Newton Fund, Lancaster University and Thammasat University are proud to be holding a workshop on Micro, small and Medium-sized Enterprises' Digital Transformation in Thailand.

The workshop, to be held in Bangkok, is being led by Professor Juliana Sutanto and Dr Ruilin Zhu, and will have contributions from other leading researchers.

Themes and Objectives

Thailand has made remarkable progress in expanding its economy and accelerating development over the past decades. National growth has decelerated recently, but there are several ways in which the country might challenge this slowdown. One option is to focus on MSMEs. MSMEs play an important role, particularly in developing countries where they account for over 90% of enterprises and 50%-60% of employment (UN report, 2016). The effectiveness of MSMEs lies in the nexus of three major trends in Thailand:

  1. The proliferation of IT and e-commerce platforms could dramatically expand MSMEs’ opportunities to engage in online trade, but this opportunity remains underexploited;
  2. Alternative payment and finance platforms are also untapped as tools for business; the region’s unmet trade finance demand, much of it by MSMEs, is estimated at almost $700 billion; and
  3. Insufficient (albeit growing) policy focus on MSMEs as the engines of trade, growth, and job creation in the nation.

The main objectives of the workshop are as follows:

  1. To convene experienced scholars and ECRs from the two countries to showcase their research and share their thoughts on sustainable business development through technology and innovation, and to foster cooperative and collegial interaction;
  2. To conceptualise and develop – in conjunction with the UN’s trade and development experts – a concrete and specific academic framework that will help scholars understand local MSMEs’ adoption and utilisation of business-to-business (B2B) and business-to-customers (B2C) e-commerce and online payment systems to fuel overall growth and competitiveness;
  3. To identify and develop workable solutions to the hurdles that prevent MSMEs from meaningfully engaging in online commerce and adopting technology and innovation to foster growth; and
  4. To initiate and develop reciprocal partnerships between the two institutions and scholars in the UK and Thailand in order to enhance scholarly capacity and improve MSME capacity.

To register to attend, please contact Juliana Sutanto ( ) or Ruilin Zhu ( (Attendees must cover costs such as air fare and accommodation, by themselves as per the regulations of the British Council, unless they are an Early Career Researcher whose costs are being covered by the Newton Researcher Links Programme.)

Newton Researcher Links Programme

We are now inviting Early Career Researchers from the UK or Thailand to apply to attend. All travel and accommodation expenses will be fully covered by the Newton Researcher Links programme. Please fill in and submit the application form, which can be downloaded on the event's webpage, to and before the deadline of 16th February.

The Researcher Links application form must be completed and submitted by 16th February, 2018 to: and

To find out more about this event, please go to the Workshop's webpage.

Contact Details

Name Dr Ruilin Zhu

Telephone number

+44 1524 593381