Creative and critical thinking skills are in high demand in the workplace as is the ability to communicate ideas at every level. A skilled analyst able to see all sides of an argument, you will be a persuasive negotiator while remaining open to the ideas of others. Your adaptability and flexibility, evidenced throughout your degree, will be an asset in today’s rapidly changing and sometimes challenging work environment.
The practical elements of this course will give you demonstrable experience of real-life situations where you have organised and managed workloads and collaborated as part of a team. You will have developed sensitivity to and tolerance of others along with an ability to make ethical and informed decisions.
Future careers could include:
- Broadcasting
- Radio or TV work
- Barrister
- Public relations manager
- Teacher
- Social or community worker
- Manager or team leader in charitable sector
- Museum or gallery curator
- Archivist
- Politics researcher
- Documentary maker
- Journalist
- Marketing or social media specialist
- Manager or team leader in an Arts organisation or the Heritage Industry
- Social responsibility manager
We have selected a few of the extremely wide range of potential future career possibilities to describe in a little more detail how the Liberal Arts course will prepare you with the skills and experience to flourish in these exciting futures.
Journalism, Digital Content, and Public Affairs Communications
The world does not need more content. It needs better sense-making. Lancaster Liberal Arts will help you build the craft behind communication that people will actually trust; analysis, cultural literacy, and a feel for how narratives will work in the wild. We will explore how “facts” travel, how assumptions get built into systems, and how public debates are shaped. Then you will make things: podcasts, case studies, creative outputs. You will graduate with a portfolio, not just opinions. This will be ideal preparation for journalism, digital content, and public affairs roles.
Policy Adviser or Public Policy Officer
If you want to shape policy, you will need more than opinions, you will need judgement. In Lancaster’s Liberal Arts degree, we will train you to work with complexity: you will hold competing perspectives, test claims, and translate messy realities into clear options. We will build your confidence writing for decision-makers, speaking to stakeholders, and making sense of evidence that does not neatly agree with itself. Through place-based projects and live briefs, we will help you practise the real work of public change: framing problems well, negotiating constraints, and proposing action that will stand up in the room.
Arts, Heritage and Cultural Project Management
Cultural work is never only about culture. It is about audiences, institutions, place, politics, and delivery. Lancaster’s Liberal Arts degree will help you connect artefacts to context, and context to action. You will learn to interpret cultural forms, understand public value, and design experiences that will engage real communities rather than imaginary “users”. Through live briefs and place-based learning, we will build practical project skills: planning, collaboration, stakeholder management, and communicating purpose. If you want a career producing exhibitions, festivals, heritage programmes or cultural partnerships, this will be a serious foundation.
Charity / NGO Programme Officer / Community Engagement Lead
Impactful community work is not just “being nice”. It is about organising, listening, negotiating, and delivering. At Lancaster, we will place you in contexts where social value will be made (and sometimes lost): communities, charities, public services and local partners. You will learn how to work with lived experience respectfully, turn insight into practical programmes, and manage tensions that will come with limited resources and high stakes. Through collaborative, real-world projects, we will help you produce the evidence employers will want most: credibility, coordination, and the ability to move from intention to outcomes.
Marketing, Brand and Public Relations
Branding is not decoration; it is meaning under pressure. Lancaster’s Liberal Arts will build the capabilities that sit underneath effective marketing and PR: cultural insight, persuasive writing, ethical judgement, and an ability to read the room, socially and strategically. You will learn how people will interpret messages, why narratives stick, and how context can change everything. Creative assessments will become portfolio pieces; live projects will build stakeholder skills and delivery discipline. The result will not be just “communication”, it will be strategic communication: grounded, credible, and adaptable across industries and fast-moving roles.
Further Studies
This course also prepares for further study at Postgraduate level; for instance, you could go on to the Global Leadership MAs in the School of Global Affairs:
MA Sustainability and Global Environmental Futures
MA Global Medical and Health Humanities
Alternatively, you could study postgraduate courses across a wide range of disciplines in the humanities, arts, social sciences and beyond.
Careers and employability support
Our degrees open up an extremely wide array of career pathways in businesses and organisations, large and small, in the UK and overseas.
We run a paid internship scheme specifically for our arts, humanities and social sciences students, supported by a specialist Employability Team. The team offer individual consultations and tailored application guidance, as well as careers events, development opportunities, and resources.
Whether you have a clear idea of your potential career path or need some help considering the options, our friendly team is on hand.
Lancaster is unique in that every student is eligible to participate in The Lancaster Award which recognises activities such as work experience, community engagement or volunteering and social development. A valuable addition to your CV!
Find out more about Lancaster’s careers events, extensive resources and personal support for Careers and Employability.