Marketing Management

BSc Hons

  • UCAS code N503
  • Entry year 2024 or 2025
  • A level requirements AAB
  • Duration Full time 4 years

This course has Clearing vacancies for 2024

Apply now to make the most of your grades at a Top 10 UK university, with guaranteed accommodation in your first year.

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Overview

Top reasons to study with us

  • 7

    7th for Marketing

    The Complete University Guide (2025)

  • 8

    8th for graduate prospects for Marketing and PR

    The Guardian University Guide (2025)

  • 10

    10th for Marketing and PR

    The Guardian University Guide (2025)

Introduction

BSc Marketing Management brings a strategic focus and emphasis to marketing. This degree helps to shape you as a future marketing leader. A year in industry is central to your learning experience, while the course’s flexibility means that the programme adapts to you and your evolving strengths and interests.

Programme overview

Continuous changes in global markets and technology mean marketing managers need the skills to adapt to a marketing landscape in constant flux. Today’s chief marketing officers need to develop not just short-term marketing plans but longer-term future strategies.

We provide an all-round understanding of marketing, studying key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition, you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen. You are supported throughout by an academic tutor – offering support on academic work and time management.

You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. You will take two modules designed to help prepare you for and reflect on your industry placement.

In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.

Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.

Your final year allows you to build on your real-world experience and develop a portfolio of work to impress at any job interview.

Key facts

Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing.

The University will support you to find a suitable placement for your studies. While a placement role may not be available in a field or organisation that is directly related to your academic studies or career aspirations, all placement roles offer valuable experience of working at a graduate level and gaining a range of professional skills.

If you are unsuccessful in securing a suitable placement for your third year, you will be able to transfer to the equivalent non-placement degree scheme and continue with your studies at Lancaster, finishing your degree after your third year. The University offers a range of shorter placement and internship opportunities for which you will be welcome to apply.

Programme outcomes

This is a career-focused programme that equips you with the marketing and management skills required to lead in a marketing-led business environment. The broad range of modules available throughout this programme allows you to build a degree that makes the most of your strengths and interests, setting you apart from the competition and giving you a real point of difference at interviews.

Course accreditation

Chartered Institute of Marketing logo

As part of our accreditation, students who study on this course will also gain exemptions from professional CIM qualifications. You would only need to pass one module to complete the CIM Certificate in Professional Marketing or Professional Digital Marketing or two modules to complete the CIM Diploma in Professional Marketing or Professional Digital Marketing. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the Chartered Institute of Marketing accreditation

Careers

Our degree courses produce high-calibre graduates who go on to work in marketing functions for some of the UK’s most prestigious employers. Typically, more than 90% of our students move into graduate marketing jobs with blue chip advertising and marketing services agencies, or secure marketing positions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Past graduates have gone on to positions as marketing executives, assistant brand managers and management and marketing Officers.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work-based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Careers section for full details.

Lancaster Management School has an award-winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Entry requirements

Grade Requirements

A Level AAB

GCSE English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and some which offer the chance for you to devise a more flexible programme to complement your main specialism.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research. Not all optional modules are available every year.

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Fees and funding

Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.

Our Undergraduate Tuition Fees for 2024/25 are:

Home International
£9,250 £24,475

Fees and funding information

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Scholarships and bursaries

You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

You may be eligible for the following funding opportunities, depending on your fee status:

Unfortunately no scholarships and bursaries match your selection, but there are more listed on scholarships and bursaries page.

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We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries.

Alumni profiles

Link: click to see Leonard Zvrskovec
portrait photograph of Leonard Zvrskovec

Leonard Zvrskovec

BSc Marketing Management, 2024

I enjoyed the ultimate freedom to make the course my own. While the essence of Marketing was maintained throughout, I could choose almost anything I wanted as supplementary modules. So, I made it more business-focused by choosing accounting, finance, and economics as my minor modules instead of the more creative paths some of my peers pursued.
Link: click to see Monib Firoozpoor
portrait photograph of Monib Firoozpoor

Monib Firoozpoor

BSc Marketing Management, 2022

Guiding students to become successful is what they value the most. They both inspired me to not give up on what I wanted.

Important information

The information on this site relates primarily to 2025/2026 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.

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