Marketing Management (Year 2 Entry)

BSc

  • UCAS code N5N1
  • Entry year 2026
  • Duration Full time 2 years

We welcome applications from the United States of America

We've put together information and resources to guide your application journey as a student from the United States of America.

Overview

Top reasons to study with us

  • 8

    8th for Marketing

    The Complete University Guide (2026)

  • 8

    8th for graduate prospects for Marketing and PR

    The Guardian University Guide (2025)

  • 10

    10th for Marketing and PR

    The Guardian University Guide (2025)

This course is available for direct entry into Year 2 only.

Who is the course for?

Application to the 2-year BSc Marketing Management degree programme is primarily for students from institutions with an appropriate partnership agreement. Under these agreements, the equivalent of Year 1 will be studied at one of our partner universities.

It also provides an opportunity for students on Lancaster University's BSc Business Management or BSc International Management degrees to switch to a marketing programme after their first year.

For other students who have completed the equivalent of Year 1 at university and wish to transfer their degree to Lancaster, eligibility will be assessed on a case-by-case basis.

We recommend you look at our guidance on transferring to Lancaster University.

About the course

Are you ready to step into the exciting world of marketing and develop the skills needed to shape the future of business? BSc Marketing Management (Year 2 Entry) is a comprehensive and engaging degree designed for students who have completed the equivalent of Year 1 at another institution. This direct entry course allows you to dive straight into advanced marketing studies, equipping you with the knowledge and expertise required to succeed in this dynamic field.

With Lancaster University’s strong reputation for academic excellence, you’ll gain a prestigious qualification that opens doors to exciting career opportunities in the world of marketing.

Why study marketing at Lancaster?

Marketing is an essential function in every organisation, from global brands to innovative startups. In this course, you will explore the vital role marketing plays in business success, while developing a deep understanding of key topics such as:

  • Brand Strategy: Learn how to build and manage powerful brands that connect with consumers and stand the test of time.
  • Digital Marketing: Stay ahead of the curve by mastering the latest tools and techniques used in today’s digital marketing landscape.
  • Consumer Behaviour: Explore the role of consumption in society and develop a more in-depth understanding of consumer decisions and their associated behaviour.

Throughout your studies, you will also examine ethical issues surrounding marketing, such as social responsibility, data privacy and sustainability, preparing you to approach the industry’s challenges with a responsible and forward-thinking mindset.

Prepare for real-world success

We believe in preparing our students for real-world challenges. The BSc Marketing Management degree combines theoretical learning with practical applications, helping you develop the critical thinking and problem-solving skills that employers value. You will work on collaborative projects, engage in discussions on current marketing trends, and learn from experienced faculty who are deeply connected to the marketing industry.

This degree will help you understand the "how" and the "why" behind marketing decisions. By studying marketing's key functions within an organisation, you’ll be ready to contribute meaningfully to any business, whether in a strategic role or a creative position.

Course accreditation

Chartered Institute of Marketing logo

Students who study on our CIM Accredited Degrees will also gain exemptions from CIM professional qualifications for five years after graduation if they pass their degree with a 2:2 classification or higher. These exemptions reduce the number of assessments you need to take to gain a CIM qualification from three to one. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the Chartered Institute of Marketing accreditation

Careers

BSc Marketing Management offers a comprehensive, well-rounded education that will prepare you for a range of marketing roles in various industries. Whether your ambition is to work for a global corporation or build your own business, this degree will give you the tools and knowledge to make it happen.

Our alumni work for some of the world’s biggest and most respected companies, including Google, Disney, P&G, and Reebok. As a Lancaster student, you’ll benefit from this global network, giving you connections and insights that will help you as you start your own career.

The Management School has an award-winning careers team to provide dedicated careers and placement services, offering a range of innovative services for LUMS students. Our dedicated Marketing Careers Coach will support you throughout your studies. Our high reputation means we attract a wide range of leading global employers to campus, allowing you to interact with graduate recruiters from day one of your degree.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with relevant life and work-based skills. We are unique in that every student is eligible to participate in The Lancaster Award, which allows you to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our careers and employability section for more details.

Entry requirements

These are the typical grades that you will need to study this course. This section will tell you whether you need qualifications in specific subjects, what our English language requirements are, and if there are any extra requirements such as attending an interview or submitting a portfolio.

Help from our Admissions team

If you are thinking of applying to Lancaster and you would like to ask us a question, complete our enquiry form and one of the team will get back to you.

We also have more details on our website about:

International foundation programmes

Delivered in partnership with INTO Lancaster University, our one-year tailored foundation pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University degrees. Visit the INTO Lancaster University website for more details and a list of eligible degrees you can progress onto.

Contextual admissions

Contextual admissions could help you gain a place at university if you have faced additional challenges during your education which might have impacted your results. Visit our contextual admissions page to find out about how this works and whether you could be eligible.

Course structure

We continually review and enhance our curriculum to ensure we are delivering the best possible learning experience, and to make sure that the subject knowledge and transferable skills you develop will prepare you for your future. The University will make every reasonable effort to offer programmes and modules as advertised. In some cases, changes may be necessary and may result in new modules or some modules and combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research. Not all optional modules are available every year.

Core

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Optional

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Core

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Optional

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Fees and funding

We set our fees on an annual basis and the 2026/27 entry fees have not yet been set.

Fees and funding information

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Scholarships and bursaries

Details of our scholarships and bursaries for students starting in 2026 are not yet available.

You can use our scholarships for 2025-entry applicants as guidance.

Important information

The information on this site relates primarily to the stated entry year and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. Find out more about our  Charter and student policies.

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