Postgraduate open day: Saturday 10 February 2024
Join our on-campus open day this February to talk to students and lecturers and find out how and when to apply.
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Top reasons to study with us
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3
3rd for Marketing and PR
The Guardian University Guide (2024)
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4
4th for Marketing
The Complete University Guide (2024)
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Ranked 69th worldwide for Business and Economics in the Times Higher Education World University Rankings by subject 2023.
Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes?
The MRes Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.
Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.
You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges.
As part of the UK’s longest-established marketing faculty, this programme has been established for more than a decade, so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.
The MRes option follows the same programme as the MSc Advanced Marketing Management course to the dissertation. It then focuses on a research-led proposal to lead into PhD level study.
Course Content
Over the first two terms, you study two core modules:
- Marketing in Practice
- Researching Markets and Marketing
During your second term, you will also study the core Brand Management module along with two of the three specialisation pathways:
- Responsible/Social Marketing pathway
Critical Consumption
Responsible Markets
Ethics, Sustainability and Behaviours in Marketing Management - Global pathway
Global Business Marketing
Global Strategic Marketing
Global Consumer Culture - Digital Pathway
Understanding Online Consumer Engagement
Content and SEO
Campaigns, Insights and Analytics
In the third term, from May to July, you will work on a research-led proposal to lead into PhD level study.
Entry Requirements
Academic Requirements
2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components. We welcome students with marketing experienced gained within a degree in Marketing, a Business Management degree, or practically within industry.
We may also consider non-standard applicants, please contact us for information.
If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.
English Language Requirements
We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.
We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications.
If your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes.
Contact: Admissions Team +44 (0) 1524 592032 or email pgadmissions@lancaster.ac.uk
Course Structure
You will study a range of modules as part of your course, some examples of which are listed below.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research. Not all optional modules are available every year.
Core
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Brand Management
This module is concerned with putting brand management theory into practice by examining a number of real-world brands and case studies. Specifically, the aims of the module are to: create an understanding of the stratified reality and process of brand management action; create awareness of the involved brand management decisions; explore the criteria used to evaluate and monitor brand-related activities. The module explores the role of brand management within organisations and within consumer culture. It presents the types of decisions involved in managing brands and discusses contemporary challenges and opportunities. It contains a range of lectures and case studies and is assessed by group work and examination.
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Developing a Critical Understanding of Marketing
This module aims to equip you with a comprehensive, integrative and critical understanding of marketing. It comprises three sub-modules: Understanding Consumers; Understanding Online Consumer Engagement; Understanding Business Markets. You will engage with the main theoretical perspectives in each area, critically applying this theory to real-world issues and problems. A wide variety of teaching and learning methodologies are utilised.
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Marketing in Practice
The central aim of this module is to give you the opportunity to develop the crucial skills of criticality and reflexivity – personal capabilities that are crucial whether you are an aspiring marketing manager or marketing academic. The learnings from this module, including a group of three integrated sub-modules, will therefore not only support the development of the capabilities/skills vital in the world of practice but the capabilities/skills that you require for successful engagement with the MSc programme itself. This module opens the programme with development of the skill sets and concludes with Strategic Marketing Management which all students take as the final taught component of the programme.
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Researching Markets and Marketing
This module enables you to acquire the knowledge and skills to research markets, and to conduct academic research in marketing, and prepares you for the later dissertation module.
Fees and Funding
| Location | Full Time (per year) | Part Time (per year) |
|---|---|---|
| Home | £15,650 | n/a |
| International | £31,500 | n/a |
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Additional costs
There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.
Specific additional costs for studying at Lancaster are listed below.
College fees
Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. Every student belongs to a college, and all students pay a small College Membership Fee which supports the running of college events and activities. Students on some distance-learning courses are not liable to pay a college fee.
For students starting in 2023 and 2024, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Fees for students starting in 2025 have not yet been set.
Computer equipment and internet access
To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated IT support helpdesk is available in the event of any problems.
The University provides limited financial support to assist students who do not have the required IT equipment or broadband support in place.
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Application fees and tuition fee deposits
For most taught postgraduate applications there is a non-refundable application fee of £40. We cannot consider applications until this fee has been paid, as advised on our online secure payment system. There is no application fee for postgraduate research applications.
For some of our courses you will need to pay a deposit to accept your offer and secure your place. We will let you know in your offer letter if a deposit is required and you will be given a deadline date when this is due to be paid.
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What is my fee status?
The fee that you pay will depend on whether you are considered to be a home or international student. Read more about how we assign your fee status.
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Fees in subsequent years
If you are studying on a programme of more than one year’s duration, the tuition fees for subsequent years of your programme are likely to increase each year. Read more about fees in subsequent years.
Scholarships and Bursaries
You may be eligible for the following funding opportunities, depending on your fee status and course. You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.
Unfortunately no scholarships and bursaries match your selection, but there are more listed on scholarships and bursaries page.
If you're considering postgraduate research you should look at our funded PhD opportunities.
| Scheme | Based on | Amount |
|---|---|---|
| Based on {{item.eligibility_basis}} | Amount {{item.amount}} |
We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.
Browse Lancaster University's scholarships and bursaries.
Globally recognised
We're ranked in the QS World University Rankings 2024 Master's in Marketing top 50, placing 12th globally for Thought Leadership and 39th overall, 89th in the UK.
QS Master's in Marketing 2024 rankings
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Important Information
The information on this site relates primarily to 2024/2025 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.
The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.
More information on limits to the University’s liability can be found in our legal information.
Our Students’ Charter
We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.
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