The course itself is one of the main reasons why I chose Lancaster University, because it was such a broad and unique course.
And I felt that everywhere else, Marketing is quite constricted, whereas here you are able to tailor the course in terms of what your goals are and make it fit what you'd like to achieve in marketing.
I'm studying Advertising at Lancaster currently and I think the course in particular has been beneficial in terms of the breadth that it covers, in terms of you could go into marketing strategy, you could go into advertising specifically, you could go into research. I think a degree from Lancaster definitely opens a lot of doors for you.
I think the most unique thing about the course is the way that the assignments are shaped. It's a very hands-on experience. It's not a course where you're just sat in lectures and then you'll go and write an essay. They give you a lot of practical projects to work on. For example, we've worked with clients, we've worked on research projects, data analysis, market simulation. It puts you in a position where you can practice skills that can eventually help you with your career in the future.
You work with world-class academics, and you work also with, and you rub shoulders with and you create a network with leading individuals within the creative and digital industry. They create live briefs for us, which is fantastic because you're solving real-world problems for real-world customers at the highest level across the UK and across Europe and broader still.
Oh, Lancaster, it's definitely made me more ambitious, if anything. The careers department really push you towards thinking about how your modules apply in real life and how you can go out and sell yourself to employers, and how Lancaster sets you apart from other students because I definitely believe that it does.
We actually work very closely with them on the sort of places that they should go for their internships, for their year out in business or in advertising, and we work quite strongly with them as to what sort of agency they should apply to and we tend to guide them as well towards the discipline that's best for them.
I could definitely see myself in the advertising industry even, it's quite a youthful and fast-paced environment, and I think I'll definitely spend at least five years after graduation in that kind of industry.
What's unique about a graduate is; they are determined. They are confident. They care about marketing. They are driven by advertising. They've got a deep understanding of the roles, not just in terms of creatives, but new roles. So, for example, in digital, it's influencer and influencer content marketing, it's content manager, it's digital consultant. We give an opportunity not just in terms of pure creatives, but the wider opportunity for anybody to come out of these programmes into an array of broad roles, some of which haven't even been invented yet.
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