Advertising and Marketing BA Hons - 2018 Entry

UCAS Code
N501

Entry Year
2018

A Level Requirements
AAB see all requirements see all requirements

Duration
Full time 3 Year(s)

Course Overview

This degree will give you a working knowledge of advertising and marketing practices, including a firm grounding in advertising, brand strategy, digital marketing and critical and creative communications.

You will hear from guest speakers from some of the UK’s top advertising, marketing and design agencies, enabling you to benefit from their expertise. Part of your studies will involve a real life advertising project for an adverting, design or media agency. The companies our students have worked with include Saatchi & Saatchi, BT and HoWoCo.

You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams.

  • Course Overview

    Course Overview

    This degree will give you a working knowledge of advertising and marketing practices, including a firm grounding in advertising, brand strategy, digital marketing and critical and creative communications.

    You will hear from guest speakers from some of the UK’s top advertising, marketing and design agencies, enabling you to benefit from their expertise. Part of your studies will involve a real life advertising project for an adverting, design or media agency. The companies our students have worked with include Saatchi & Saatchi, BT and HoWoCo.

    You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams.

  • Entry Requirements

    Entry Requirements

    Grade Requirements

    A Level AAB

    GCSE Mathematics grade B, English Language grade B

    IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

    Other Qualifications

    International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

    BTEC Distinction, Distinction, Distinction

    Access to HE Diploma in a relevant subject with 30 Level 3 credits at Distinction and 15 Level 3 credits at Merit

    We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

    Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

  • Course Structure

    Course Structure

    Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.

    Year 1

      Core

    Year 2

      Core

      Optional

    Year 3

      Core

      Optional

    Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.

    Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

  • Careers

    Careers

    Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Students may get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

    Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

    Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities. 

    Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

    Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

  • Fees and Funding

    Fees and Funding

    Fees

    We set our fees on an annual basis and the 2018/19 entry fees have not yet been set.

    As a guide, our fees in 2017 were:

    UK/EU Overseas
    £9,250 £16,660

    Channel Islands and the Isle of Man

    Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more details here: Island Students.

    Funding

    For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

    Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

Alumni Profiles

portrait photograph of Sam Catling

Sam Catling

BA Advertising and Marketing Management, 2016

My placement year has not only helped me grow and become more independent, but it has massively improved my development as a person.
Read More
portrait photograph of Alba Soria

Alba Soria

BA Hons Advertising and Marketing Management (Industry), 2017

My experience at Ve Interactive has been excellent overall. I have worked in the area I’d like to specialise in the future and I have done this at a lovely company where everyone has always made me feel welcome and valued.
Read More
17%

Average time in lectures, seminars and similar

60%

Average assessment by coursework