Advertising and Marketing BA Hons - 2022 Entry

UCAS Code
N501

Entry Year
2022 (2021)

A Level Requirements
AAB see all requirements

Duration
Full time 3 Year(s)

Course Overview

Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees thousands of adverts every day. The growth of artificial intelligence, social media and vlogger influencers make this an exciting time to work in advertising and marketing.

This degree enables you to harness your creativity and focus on how marketers communicate what they have to offer to consumers within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods, alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.

Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by employers. You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.

We welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.

The Complete University Guide 2021 rank us third in the UK for graduate prospects for marketing, and consistently more than 90% of our students gain full-time graduate employment within six months of graduating. Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing.

Entry Requirements

Grade Requirements

A Level AAB

GCSE English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Year1

    Core

Year2

    Core

    Optional

Year3

    Core

    Optional

Careers

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Fees and Funding

Fees

We set our fees on an annual basis and the 2022/23 entry fees have not yet been set.

As a guide, our fees in 2021 were:

UK International
£9,250 £20,440

Applicants from the Channel Islands and the Isle of Man

Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more information about this on our Island Fees page.

Additional course costs and information

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.

Specific additional costs for studying at Lancaster are listed below.

College Fees

Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. We have nine colleges in total, and every student belongs to a college, whether you live on campus or choose to commute. All students pay a small college membership fee, which supports the running of college events and activities. Once you have been accepted into a college, you will receive confirmation and be required to pay a college membership fee.

For students starting in 2020, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Fees for students starting in 2021 have not yet been set.

Computer Equipment and Internet access

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated IT support helpdesk is available in the event of any problems.

The University provides limited financial support to assist students who do not have the required IT equipment or Broadband support in place.

Funding

For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

Student Insights

In her blog, Ellie Tytler shares her fascination with advertising and how this has translated into her studies at LUMS. "Over the last three years at Lancaster I have learnt more than I ever thought I could, like how to write, film and edit radio and TV adverts, using real-life industry software such as ComScore and SPSS and meeting people from agencies and businesses from across the world."

Read Blog

Student Insights

In his blog, Tobias explains how the support of the LUMS careers team and the range opportunities available including internships has given him a belief in his ability to work effectively and deliver on any task handed to him. "Ultimately the degree and support network created the opportunity for me to go and further develop and delve deeper into my interests."

Read Blog

Contact hours

The amount of time you spend in lectures, seminars and other learning activities will differ from year to year and vary depending on the module options you choose. These figures are averages based on the most recently collected data for this course.

Year 1

  • 20%

    Scheduled contact hours

  • 80%

    Independent study

Year 2

  • 18%

    Scheduled contact hours

  • 82%

    Independent study

Year 3

  • 13%

    Scheduled contact hours

  • 87%

    Independent study

Assessment

Most of our degrees use a broad range of assessments methods. These figures are averages based on the most recently collected data for this course, and are given as a guide.

Year 1

  • 77%

    Coursework

  • 23%

    Written exams

Year 2

  • 48%

    Coursework

  • 52%

    Written exams

Year 3

  • 55%

    Coursework

  • 45%

    Written exams

Similar Courses

Alumni Profiles

Link: click to see Alba Soria
portrait photograph of Alba Soria

Alba Soria

BA Hons Advertising and Marketing Management (Industry), 2017

My experience at Ve Interactive has been excellent overall. I have worked in the area I’d like to specialise in the future and I have done this at a lovely company where everyone has always made me feel welcome and valued.
Link: click to see Timour Abdelrazek
portrait photograph of Timour Abdelrazek

Timour Abdelrazek

BA Advertising and Marketing, 2019

My best memories were of being a part of a diverse, inclusive and friendly community. I met people from all over the world, and our shared experiences both on and off campus are among my fondest memories.

Important Information

The information on this site relates primarily to 2022/2023 entry to the University and every effort has been taken to ensure the information is correct at the time of publication. The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses.

In the event of a course being withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to withdraw your application. You are advised to revisit our website for up-to-date information before you submit your application. Further legal information.

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