Advertising and Marketing BA Hons - 2020 Entry

UCAS Code
N501

Entry Year
2020 also available in 2019

A Level Requirements
AAB see all requirements see all requirements

Duration
Full time 3 Year(s)

Course Overview

Do you want to study business in a way that harnesses your creativity? Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations like a children’s charity. The global spend on advertising is worth billions of pounds on an annual basis and we all see thousands of adverts every day. The growth of artificial intelligence, social media and vlogger influencers make this an exciting time to work in advertising and marketing.

Compared to our BSc Marketing degree, this degree enables you to focus more on how marketers communicate what they have to offer to consumers, whilst still offering a comprehensive marketing education with a large degree of choice in the modules that you study. These modules cover current communication theories and methods, alongside other critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.

Our modules are taught by academics who are experts in their specific field, with many having significant professional advertising and business experience. You will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by industry employers.  

We welcome guest speakers from some of the UK’s top advertising, marketing and design agencies as well as leaders from brand owning organisations. In your final year you will work on a real-life advertising project for an advertising, design or media agency, and in the past these have included Saatchi & Saatchi, BT and HoWoCo amongst others. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.

Entry Requirements

Grade Requirements

A Level AAB

GCSE Mathematics grade B or 5, English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Year 1

    Core

Year 2

    Core

    Optional

Year 3

    Core

    Optional

Careers

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Fees and Funding

Fees

Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.

Our Undergraduate Tuition Fees for 2020/21 are:

UK/EU Overseas
£9,250 £19,474

Undergraduate tuition fees

For students starting at the University for the 2020 session, subsequent year’s fees may be subject to increases. UK fees are set by the UK Government annually. For international applicants, any annual increase will be capped at 4% of the previous year’s fee. For more information about tuition fees, including fees for Study Abroad and Work Placements, please visit our undergraduate tuition fees page.

Applicants from the Channel Islands and the Isle of Man

Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more information about this on our Island Fees page.

Funding

For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

Student Insights

In her blog, Ellie Tytler shares her fascination with advertising and how this has translated into her studies at LUMS. "Over the last three years at Lancaster I have learnt more than I ever thought I could, like how to write, film and edit radio and TV adverts, using real-life industry software such as ComScore and SPSS and meeting people from agencies and businesses from across the world."

Read Blog

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Alumni Profiles

Hannah Skulnick

BA Advertising and Marketing, 2015

The best thing about Lancaster was that no matter how tough a particular module may have been or what else was going on, there were always people there to help.
Alumni Profile for Hannah Skulnick
Portrait photograph of Hannah Skulnick

Alba Soria

BA Hons Advertising and Marketing Management (Industry), 2017

My experience at Ve Interactive has been excellent overall. I have worked in the area I’d like to specialise in the future and I have done this at a lovely company where everyone has always made me feel welcome and valued.
Alumni Profile for Alba Soria
Portrait photograph of Alba Soria

Important Information

The information on this site relates primarily to 2020/21 entry to the University and every effort has been taken to ensure the information is correct at the time of publication. The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses.

In the event of a course being withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to withdraw your application. You are advised to revisit our website for up-to-date information before you submit your application. Further legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.