Advertising and Marketing BA Hons - 2020 Entry
Do you want to study business in a way that harnesses your creativity? Every organisation needs marketing, whether they’re a sportswear manufacturer or children’s charity. The global spend on advertising reaches hundreds of billions annually and we see thousands of adverts every day. The growth of artificial intelligence, YouTube and Instagram influencers and social media make this an exciting time to work in marketing or advertising.
Compared to the BSc Marketing degree, we concentrate less on statistics and market research in this degree. Instead, the focus is on branding, holistic marketing strategies and marketing management. The focus of this degree is on branding, holistic marketing strategies and marketing management. Holistic marketing means seeing a business as a whole and developing, designing and implementing marketing programmes, processes, and activities which reflect this.
Many of our senior academics have a huge amount of experience in advertising agencies and international companies. They will teach you a working knowledge of advertising and marketing practices. These include marketing strategy, consumer behaviour and industrial marketing. You will gain a firm grounding in brand strategy, digital marketing, and critical and creative communications.
We welcome guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams. Part of your studies will involve a real-life advertising project for an advertising, design or media agency. The companies our students have worked with include Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening CVs and taking the next step into the industry.
A Level AAB
GCSE Mathematics grade B or 5, English Language grade B or 5
IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.
International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
BTEC Distinction, Distinction, Distinction
We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.
Contact Admissions Team + 44 (0) 1524 592028 or via email@example.com
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Fees and Funding
We set our fees on an annual basis and the 2020/21 entry fees have not yet been set.
Channel Islands and the Isle of Man
Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more details here: Island Students.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.
Future Global Leaders
The graduate jobs market is a rapidly-changing place, so we’re committed to helping you stay one step ahead. During your first year, you will complete our unique Future Global Leaders module which is designed to develop your professional skills and build your confidence in preparation for the future. You will be supported to step outside your comfort zone, and empowered to grow your leadership skills through a blend of online learning, inspirational guest speakers and dedicated events.
BA Hons Advertising and Marketing Management (Industry), 2017
I will be taking my work ethic, presenting skills, soft skills and all my training forward to be able to hit the ground running in my next role.
BA Advertising and Marketing Management, 2016
My placement year has not only helped me grow and become more independent, but it has massively improved my development as a person.
Undergraduate Open Days
Visit us at one of our summer open days, and find out why Lancaster is the place for you.Book my place