Advertising and Marketing

BA Hons

  • UCAS Code N501
  • Entry Year 2023 or 2022
  • A Level Requirements AAB
  • Duration Full time 3 Years

Overview

Top reasons to study with us

  • 1

    1st for Marketing and PR

    The Guardian University Guide (2023)

  • 5

    5th for Student satisfaction for Marketing

    The Complete University Guide (2023)

  • 91% of graduates in a graduate level job or further study after 6 months (Guardian 2023)

Introduction

BA Advertising and Marketing begins with you. It’s about unleashing your creativity, and letting you define your degree programme as your strengths and interests change. We understand the inter-disciplinary way Marketing and Advertising work in the real world, and we work with employers to make sure we teach the skills they are looking for.

Programme overview

Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees thousands of adverts every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.

This degree enables you to work creatively and to focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods, alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.

Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by employers. You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.

Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing.

Key Facts

As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.

Programme outcomes

Marketing provides one of the greatest varieties of graduate opportunities. We recognise this and our programmes have evolved accordingly. Advertising and Marketing channels students more towards the Agency side of marketing, with the capstone module focusing on working in (as) an agency, but the flexibility of our programmes means you can tailor them to your own ambitions and goals.

Course accreditation

CIM accredited degree logo

As part of our accreditation, students who study on this course will also gain exemptions from professional CIM qualifications. You would only need to pass one module to complete the CIM Certificate in Professional Marketing or Professional Digital Marketing or two modules to complete the CIM Diploma in Professional Marketing or Professional Digital Marketing. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the CIM accredited degree accreditation

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Entry Requirements

Grade Requirements

A Level AAB

GCSE English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Core

Core

Optional

Core

Optional

Fees and Funding

Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.

Our Undergraduate Tuition Fees for 2023/24 are:

UK International
£9,250 £22,650

Scholarships and bursaries

At Lancaster, we believe that funding concerns should not stop any student with the talent to thrive.

We offer a range of scholarships and bursaries to help cover the cost of tuition fees and/or living expenses.

Student Insights

In her blog, Ellie Tytler shares her fascination with advertising and how this has translated into her studies at LUMS. "Over the last three years at Lancaster I have learnt more than I ever thought I could, like how to write, film and edit radio and TV adverts, using real-life industry software such as ComScore and SPSS and meeting people from agencies and businesses from across the world."

Read Ellie's Blog

Student Insights

In his blog, Tobias explains how the support of the LUMS careers team and the range opportunities available including internships has given him a belief in his ability to work effectively and deliver on any task handed to him. "Ultimately the degree and support network created the opportunity for me to go and further develop and delve deeper into my interests."

Read Tobias' Blog

Making the most of your marketing degree

In her blog, current student Rebecca Pipes shares her top tips on how to make the most of your marketing degree and develop a compelling CV. "University is the most exhilarating and eye opening experience, but it goes too quickly. I believe the key to making the most of your marketing degree is to stand out from the crowd and this starts with saying yes to amazing opportunities."

Read Rebecca's blog

Alumni Profiles

Link: click to see Ryan Yates
portrait photograph of Ryan Yates

Ryan Yates

BA Advertising & Marketing, 2022

The best thing about my course was the range of modules. Although there is a lot of essay writing and exams, like you’d expect, there’s also the opportunity to work on more creative assignments...
Link: click to see Hannah Skulnick
portrait photograph of Hannah Skulnick

Hannah Skulnick

BA Advertising and Marketing, 2015

The best thing about Lancaster was that no matter how tough a particular module may have been or what else was going on, there were always people there to help.

A tour of the Campus

Join Meenal and Vlad as they take you on a tour of the Lancaster University campus. Discover the learning facilities, accommodation, sports facilities, welfare, cafes, bars, parkland and more.

Undergraduate Open Days

Important information

The information on this site relates primarily to 2023/2024 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.