Business Economics (Industry) BSc Hons - 2021 Entry

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Year1

Core

• Career and Employability I

  Each year students receive specific training by the Management School Career Team, to prepare them for the graduate labour market. In the first year the focus is on growing the student’s awareness of labour market dynamics and his or her professional aspirations and inclinations. The second year focuses on goal setting, action planning, and the development of a personalised career plan. The third year focuses on one-to-one sessions with career advisors. The Career Team is based in the Management School, organises events with employers and alumni, and coaches students on how to best perform in the graduate job market through seminars, surgeries, mock interviews and one-to-one advice.

• Preparation for Placement

  During this Preparation for Placement module, you will learn about the skills and expertise employers expect you to evidence; how to produce excellent CVs and cover letters; how to make an impact on application forms, what to expect at interviews and assessment centres. You will get to hear from final year students about their placement experience and a chance for you to learn about the placement opportunities on offer meeting graduate employers.

• Principles of Economics B

  Providing a thorough introduction to the discipline of Economics, this module is divided into two parts. The first part covers microeconomic analysis, including the theory of demand, costs and pricing under various forms of industrial organisation, and welfare economics. Many applications of theoretical models are examined. The second part focuses on macroeconomic analysis, including national income analysis, monetary theory, business cycles, inflation, unemployment, and the great macroeconomic debates.

Optional

• Introduction to Accounting and Finance

  This course provides a comprehensive introduction to the basic concepts and techniques of Accounting and Finance, which include financial accounting, managerial finance, and financial statement analysis.

  An important element of this course is that it provides exposure to the business and financial environment within which the discipline of Accounting and Finance operates, using real-world financial data for actual companies.

  The course covers concepts, techniques and interpretive skills that relate to the external financial reporting of companies and their relationship to the stock market, and to the use of accounting information for internal management purposes.

• Introduction to Marketing

  This year-long module is designed to give students a broad and critical introduction to the subject of marketing through a series of lectures and seminars. A comprehensive range of topics are taught at foundational level which you will then explore further in your second and final years. Subject areas that you will study include Understanding Markets, which examines how markets are created and sustained, Consumer Behaviour, Marketing Communications, Marketing Research and Innovation.

  Throughout the year, you will be asked to consider how theory works in practice, by examining your own experience of marketing as well as current stories from the press and marketing media. Assessment consists of coursework including an individual essay and a group-based business report, and a Summer exam which is largely essay-based. As part of your studies on this module, we will help you to develop all of the necessary academic skills to succeed in your first year at University and throughout your degree.

  In addition to your marketing studies, you will study two further subjects from across the University (subject to availability and timetabling). These may include other subjects in the Management School such as Organisation Work and Technology, or Entrepreneurship, but there are many others including marketing related subjects such as Design, Media and Cultural Studies and English Language that you can choose from. This flexibility allows you then to continue with one or more of these subjects in your second and final years, or you can choose to focus exclusively on marketing modules.

Year2

Core

• Career and Employability II

  Each year students receive specific training by the Management School Career Team, to prepare them for the graduate labour market. In the first year the focus is on growing the student’s awareness of labour market dynamics and his or her professional aspirations and inclinations. The second year focuses on goal setting, action planning, and the development of a personalised career plan. The third year focuses on one-to-one sessions with career advisors. The Career Team is based in the Management School, organises events with employers and alumni, and coaches students on how to best perform in the graduate job market through seminars, surgeries, mock interviews and one-to-one advice.

• Macroeconomic Analysis

  Business activities are affected by national economic policies through their influence on inflation, interest rates, exchange rates and aggregate demand. This module examines the main channels of influence from the international business perspective as well as studying macroeconomics, with particular emphasis on the international financial sector and the effects of monetary and fiscal policy. It seeks to explain the implications of macroeconomic policy changes for the international business environment.

  The objective is therefore to develop your understanding of the workings of macroeconomic policy and familiarise you with interpreting macroeconomic and monetary data, and you are encouraged to use your knowledge of macroeconomic theory to gain a better understanding of current macroeconomic events and issues.

• Microeconomic Analysis

  Various topics of interest to prospective managers are covered within this module, including production and demand, competition and strategic behaviour, advertising and distribution, capital budgeting and inventories, the foreign exchange market, the economics of the multinational enterprise and the politics of corporate economics. The module provides knowledge of aspects of microeconomics relevant to general management, and also emphasises techniques and tools of analysis alongside relevant theory.

  The module is designed to as an introduction to aspects of the firm and its environment which are of particular relevance to management. The topics selected aim to bridge the gap between the traditional approach to managerial economics and the more modern study of the organisation.

• Research Methods in Management

  The course provides students with general knowledge and understanding concerning social research and particular methods and methodologies that lie within the positivist and interpretivist paradigms. It is primarily aimed at students from across the management school that are planning to undertake an industrial placement and/or a dissertation in their final year of study. This module helps to prepare you to undertake your own research with a view to highlighting different research approaches and techniques that are used in the production of knowledge.

  The module provides an insight into the various ways research can be undertaken and the implications of different approaches. We will examine the conceptual and practical complexities of undertaking research in practice. Initially you will be introduced to research methods and that are most commonly employed in business and management research. The module will then examine the methodological approaches and paradigms that are linked with these methods and the assumptions that underpin positivistic and interpretivist approaches. The final part of the module explores how this understanding can be used in writing your research proposal and dissertation.

Year3

Core

• Management School UG Industrial Placement

  In your first year you'll apply for placements in business or industry, and will take a module to prepare you for the placement year. The whole of your third year will then be spent working in a paid placement, supported by the Careers team. Near the end of the placement, you'll submit a proposal for your dissertation topic, inspired by your experiences during the placement year, which you'll complete in fourth year under the supervision of an academic tutor.

Year4

Core

• Business Placement Dissertation

  This module equips students with experience of working within a business environment. You are expected to acquire not only knowledge of business problems and practices, but also experience of interpersonal relationships within a business context. The dissertation is undertaken during the work placement year.

• Career and Employability III

  Each year students receive specific training by the Management School Career Team, to prepare them for the graduate labour market. In the first year the focus is on growing the student’s awareness of labour market dynamics and his or her professional aspirations and inclinations. The second year focuses on goal setting, action planning, and the development of a personalised career plan. The third year focuses on one-to-one sessions with career advisors. The Career Team is based in the Management School, organises events with employers and alumni, and coaches students on how to best perform in the graduate job market through seminars, surgeries, mock interviews and one-to-one advice.

Optional

• Advanced Macroeconomics

  The course introduces state-of-the-art methods in macroeconomic analysis with a particular focus upon issues that matter for economic stabilization. Students will develop a broad and deep knowledge of modern macroeconomic models that require the use of advanced analytical methods. In particular, we will develop and understand the workings of the Neoclassical Growth model, the Real Business Cycle (RBC) model and the New Keynesian (NK) model. We will use these frameworks to examine the role of governments and central banks, as well as contemporary issues such as restrictions imposed by the zero lower bound, and the effectiveness of monetary and fiscal policies in a liquidity trap. In the context of the New Keynesian model, we will also investigate optimal stabilization policies along the business cycle, including the role of unconventional fiscal and monetary policies such as temporary tax measures, forward guidance and negative interest rates. The emphasis of the module is on the application of theory to these issues. At a more hands-on level, students will also be introduced to methods of computer programming that are used to solve macroeconomic models, giving them an additional skillset to apply their theoretical understanding. ECON 324 provides a solid foundation for a macroeconomics dissertation, a postgraduate degree in Economics, and advanced research projects in academia and central banks.

• Advanced Microeconomics

  This module develops advanced topics in the field of microeconomic analysis, with an emphasis on formal mastery as well as intuitive interpretation and understanding.

  Topics include:

  • duality and the envelope theorem
  • the Robinson Crusoe economy
  • prices and decentralisation
  • general equilibrium
  • the core decision-making under risk and uncertainty
  • game theory (correlated equilibrium)
  • information and mechanism design
  • the equilibrium price of time
• Applied Economics

  This module helps you to explore the connections between economic theory and econometric and statistical methods as applied to issues of global significance.

  The areas it covers include:

  • the economics of food security

  • the economics of crime, including cybercrime and the effects of deterrents and policing on crime

  • the transatlantic financial crisis: its causes, consequences and the future of macroeconomics poverty and inequality

• Behavioural and Experimental Economics

  This course aims to introduce students to the field of Behavioural and Experimental economics. The module provides the necessary skills to study how the standard rationality assumptions can be relaxed in order to take into account psychological and cognitive biases, as well as social preferences. In addition, it introduces students to the tool of experimentation in economics as a means of collecting data to test the various economic theories.

• Development Economics

  This module develops your understanding of advanced material in the field of economic growth as well as the problems of economic development. There is particular reference to the application of theoretical material to the development experience and policy-making in developing and emerging economies.

• Econometrics

  This module equips you with the tools needed to conduct applied econometrics. It emphasises an analytical and intuitive understanding of the classical linear regression model, and also covers newer topics such as:

  • specification tests

  • binary choice models

  • Tobit analysis

  • non-stationary time series

  • unit root tests and basic cointegration

  You will use the Eviews econometrics software.

• Game Theory

  Over the course of this module, you will enhance your knowledge and understanding of how to specify economic problems in the confines of a game-theoretic model and to solve those problems using appropriate mathematical techniques. The module aims to build your capacity for logical and structured problem analysis.

• Health Economics

  This applied module is designed as an introduction to the economics of health and health care, and helps to develop your awareness of the main policy issues in this field. It provides a comprehensive set of economic tools for critically appraising fundamental issues in the economics of health while offering a broad overview of the UK National Health Service and other health care systems around the world. The emphasis is on the use and interpretation of microeconomic models and the latest empirical evidence.

• Industrial Organisation

  This module focuses on firm behaviour and competition, using theoretical (especially game theoretic) and empirical models. It also explores the relationship between industry structure and firm conduct, together with aspects of firm behaviour such as advertising, R&D and mergers.

• International Trade

  This module develops your understanding of concepts and theories of international trade and factor flows, with particular reference to the way in which such material can inform policy-making.

  You will gain knowledge and understanding of international trade theory, and learn to apply this theory to the analysis of present-day policy issues in international economics.

• Labour Economics

  Focusing on the microeconomics of labour and personnel, this module covers topics such as the economics of migration, wage determination, job search and labour market discrimination.

  There is a particular emphasis on principal agent problems in human resources and the design of incentives within firms.

  Economics theory is used to analyse the operation of labour markers and assess the empirical evidence. Areas covered include:

  • the firm's demand for labour
  • labour supply at an individual and aggregate level
  • causes of wage rigidity
  • the economic impact of trade unions
  • inflation and unemployment
• Mathematical Economics

  This module trains ambitious economists to use formal mathematical methods used in economic modelling. These techniques are necessary for students interested in pursuing postgraduate studies in economics or working in analytically demanding jobs in the private sector. You will learn to use the Mathematica software package and how to address and solve economic problems by means of abstract models.

  The first part of the module is more micro-oriented and you will learn further methods of integration and what metric spaces and existence theorems are. You will also learn what quasi-concave and quasi-convex functions are and how to optimise with inequality constraints. The second part of the course is more macro-oriented and you will learn how to solve differential equations and perform dynamic optimisation.

• Monetary Macroeconomics

  This module examines the essential characteristics of a money economy, and the topics covered include:

  • Non-neutral money

  • Interest rate determination

  • Monetary and labour market disequilibria

  • The national debt and monetary disequilibrium (fiscal monetarism)

  • Monetary and international payments disequilibria

  • Rational expectations (RE) solutions and applications to stabilisation policy

  • Market efficiency and the application of RE to bubbles and to exchange rates

  • The central bank and inflation bias

• Public Economics

  This module is concerned with understanding the role of government in the economy. Among the topics covered are the characteristics of public goods, basic characteristics of a tax system under both classical and political economy approaches, and the effects of globalisation and its effects on modern tax systems. The module also explores how economic models can be used to understand current affairs.