Marketing (Study Abroad) BSc Hons - 2020 Entry
Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data?
From sales to branding, consumer behaviour to distribution, marketing is crucial to a company’s success. Skilled professionals are required to develop, design and implement marketing programs, processes and activities.
This degree provides an all-round understanding of marketing and advertising and how they relate to each other. This includes global marketing management, critical and creative communications and digital.
Our core modules cover market research and analysis. You will learn about marketing strategy, industrial marketing and how marketing is a management function and socio-cultural phenomenon. We also cover statistics, but with less emphasis than is given by accounting, finance and economics.
During your three years, learning experiences, such as group projects, will stimulate your personal as well as academic skills. You will spend your second year at a partner university in North America or Australasia. Here you will study subjects including Marketing Research, Marketing Simulation, Consumer Behaviour and Routes to Market. The chance to study in another country will give you an invaluable international perspective.
Projects with real clients (including international brands, agencies, charities and local industries) will strengthen your professional consulting abilities. They also give you the chance to apply theoretical knowledge to the real world.
If you wish to understand marketing acumen and strategy holistically, you will receive an excellent grounding by studying with us. Past graduates have been employed as assistant brand managers, account executives and marketing managers.
A Level AAB
GCSE Mathematics grade B or 5, English Language grade B or 5
IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.
International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
BTEC Distinction, Distinction, Distinction
We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.
Contact Admissions Team + 44 (0) 1524 592028 or via firstname.lastname@example.org
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Fees and Funding
We set our fees on an annual basis and the 2020/21 entry fees have not yet been set.
Channel Islands and the Isle of Man
Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more details here: Island Students.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.
Future Global Leaders
The graduate jobs market is a rapidly-changing place, so we’re committed to helping you stay one step ahead. During your first year, you will complete our unique Future Global Leaders module which is designed to develop your professional skills and build your confidence in preparation for the future. You will be supported to step outside your comfort zone, and empowered to grow your leadership skills through a blend of online learning, inspirational guest speakers and dedicated events.
Undergraduate Open Days
Visit us at one of our summer open days, and find out why Lancaster is the place for you.Book my place