Studying Marketing at Lancaster helps you develop an understanding of many critical questions: Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data?
From sales to branding to distribution, you focus completely on marketing from the start of your studies, going beyond management aspects and marketing’s crucial role in a company’s success, helping you understand consumers. We help to craft the skilled professionals required to develop, design and implement marketing programmes, processes and activities that contribute positively to the consumer society.
By coming to Lancaster, you not only gain holistic and on-the-pulse marketing learning from world-leading academics, you tap into a rich alumni network that only one of the oldest marketing departments in the UK can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok.
You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.
We work tirelessly to ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, conducting research and consulting for companies, better preparing you for life as a marketer. Previous projects have been with companies including the MOBO awards, Saatchi and Saatchi, Tesco, Lake District Tourism, as well as numerous SMEs and charities.
You will spend your second year at a partner university, usually in North America or Australasia, where you will study subjects including Marketing Research, Consumer Behaviour and Routes to Market. The chance to study in another country will give you an invaluable international perspective.
You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.
Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. Past graduates have been employed as assistant brand managers, account executives and marketing managers across a wide spectrum of commercial and not-for-profit organisations.
Lancaster University will make reasonable endeavours to place students at an approved overseas partner university that offers appropriate modules which contribute credit to your Lancaster degree.?Occasionally places overseas may not be available for all students who want to study abroad or the place at the partner university may be withdrawn if core modules are unavailable.?If you are not offered a place to study overseas, you will be able to transfer to the equivalent standard degree scheme and would complete your studies at Lancaster.
Lancaster University cannot accept responsibility for any financial aspects of the year abroad.