Marketing (Study Abroad) BSc Hons - 2022 Entry

UCAS Code
N502

Entry Year
2022

A Level Requirements
AAB see all requirements

Duration
Full time 4 Year(s)

Course Overview

Studying Marketing at Lancaster helps you develop an understanding of many critical questions: Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data?

From sales to branding to distribution, you focus completely on marketing from the start of your studies, going beyond management aspects and marketing’s crucial role in a company’s success, helping you understand consumers. We help to craft the skilled professionals required to develop, design and implement marketing programmes, processes and activities that contribute positively to the consumer society.

By coming to Lancaster, you not only gain holistic and on-the-pulse marketing learning from world-leading academics, you tap into a rich alumni network that only one of the oldest marketing departments in the UK can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok.

You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.

We work tirelessly to ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, conducting research and consulting for companies, better preparing you for life as a marketer. Previous projects have been with companies including the MOBO awards, Saatchi and Saatchi, Tesco, Lake District Tourism, as well as numerous SMEs and charities.

You will spend your second year at a partner university, usually in North America or Australasia, where you will study subjects including Marketing Research, Consumer Behaviour and Routes to Market. The chance to study in another country will give you an invaluable international perspective.

You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.

Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. Past graduates have been employed as assistant brand managers, account executives and marketing managers across a wide spectrum of commercial and not-for-profit organisations.

Lancaster University will make reasonable endeavours to place students at an approved overseas partner university that offers appropriate modules which contribute credit to your Lancaster degree.?Occasionally places overseas may not be available for all students who want to study abroad or the place at the partner university may be withdrawn if core modules are unavailable.?If you are not offered a place to study overseas, you will be able to transfer to the equivalent standard degree scheme and would complete your studies at Lancaster.

Lancaster University cannot accept responsibility for any financial aspects of the year abroad.

Entry Requirements

Grade Requirements

A Level AAB

GCSE English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Year  1

    Core

Year  2

    Core

    Optional

Year  3

    Core

Year  4

    Core

    Optional

Careers

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Careers section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Fees and Funding

Fees

Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.

Our Undergraduate Tuition Fees for 2022/23 are:

UK International
£9,250 £21,460

Scholarships and Bursaries

At Lancaster, we believe that funding concerns should not stop any student with the talent to thrive.

We offer a range of scholarships and bursaries to help cover the cost of tuition fees and/or living expenses.

Undergraduate tuition fees

Fees are set by the UK Government annually, and subsequent year’s fees may be subject to increases. For international applicants, any annual increase will be capped at 4% of the previous year’s fee. For more information about tuition fees, including fees for Study Abroad and Work Placements, please visit our undergraduate tuition fees page.

Applicants from the Channel Islands and the Isle of Man

Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more information about this on our Island Fees page.

Additional course costs and information

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.

Specific additional costs for studying at Lancaster are listed below.

College Fees

Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. We have nine colleges in total, and every student belongs to a college, whether you live on campus or choose to commute. All students pay a small college membership fee, which supports the running of college events and activities. Once you have been accepted into a college, you will receive confirmation and be required to pay a college membership fee.

For students starting in 2022, the fee is £40 for undergraduates and research students and £15 for students on one-year courses.

Computer Equipment and Internet access

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated IT support helpdesk is available in the event of any problems.

The University provides limited financial support to assist students who do not have the required IT equipment or Broadband support in place.

Funding

For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

Marketing Me

Marketing Me is an integral part of your course across all three or four years. Hear our students' experiences of taking part.

Contact hours

The amount of time you spend in lectures, seminars and other learning activities will differ from year to year and vary depending on the module options you choose. These figures are averages from the most recently available data for this course, the academic year 2018-2019, and are based on 1,200 study hours per year. The figures apply to single honours degrees. Joint honours degrees will vary from the percentages below depending on the combinations studied.

Year 1

  • 21%

    Scheduled contact hours

  • 79%

    Independent study

Year 2

  • 100%

    Placement or Study Abroad

Year 3

  • 18%

    Scheduled contact hours

  • 82%

    Independent study

Assessment

Most of our degrees use a broad range of assessments methods. These figures are averages based on the most recently collected data for this course, and are given as a guide.

Year 1

  • 77%

    Coursework

  • 23%

    Written exams

Year 2

  • 100%

    Coursework

Year 3

  • 62%

    Coursework

  • 38%

    Written exams

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Important Information

The information on this site relates primarily to 2022/2023 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.