In addition to using cookies on our website, we may collect the following information. We will always ask before we collect such information:

• Name and job title;
• Contact information including email address;
• Demographic information such as postcode, preferences and interests;
• Information relevant to services offered by Lancaster University;
• Information relevant to surveys.

We collect information from you when you fill in a form on our website or have contact with us by letter, email, telephone or other means.

This information helps us to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping;
• We may use the information to improve our products and services;
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided;
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests;
• Other purposes which are advised at the point of collection, and in compliance with our Data Controller registration with the Information Commissioner's Office.
• To facilitate the assessment and improvement of services that the University offers, to assess the effective management of the University and to ensure the efficient running of the University via internal and external audit. (Legitimate Interest)
• To share with appropriate third parties for the purposes of internal and/or external audit in order to facilitate the assessment and improvement of services that the University offers, to assess the effective management of the University and to ensure the efficient running of the University (Legitimate Interest)

Internal Cookies

Internal cookies that are used on the Lancaster University website fall into three categories; operationally necessary, performance related and functionality related.

• Operationally necessary – we may use cookies, or other similar technologies, which are operationally necessary to the operation of our website. This would include cookies which allow you to access our site and are also necessary to identify irregular or suspicious site behaviours and improve security. They also allow features such as shopping carts or similar features.
• Performance related – we may use cookies or other similar technologies in order to assess the performance of our website and tools and to help us understand how our visitors interact with our website, determine whether you have viewed an item or clicked on a link. We use these performance related technologies in order to improve our website content.
• Functionality related - we may use cookies or other similar technologies in order to allow us to offer you enhanced functionality when using our website. This may include identifying you when you sign into our site or keeping track of your specific preferences, interests or past viewed items so that we can enhance the presentation of our website.

External Cookies

Google Analytics

Google Analytics use traffic log cookies to gain information about the use that is made of pages on our website. We use the information from cookies to generate reports on the usage of our website which are used for evaluation and analysis. The purpose is to improve our website by tailoring it to the needs of users.

In addition to standard analytics parameters, we receive data via two Google Analytics Advertising Features:

• 'Demographics and Interest Reporting' gives us greater insight into the types of visitors we receive.
• 'Remarketing with Google Analytics' allows Lancaster University's Google advertising campaigns to focus on web browsers which have previously been used to visit directly-related pages of our website.

In all cases, no data specific to any identifiable user is retained.

As a user you can opt-out of this process of collecting traffic log data. To do so please visit the following site which provides a browser add-on that enables a user to opt out - http://tools.google.com/dlpage/gaoptout.

The University has robust Information Security policies in place to protect your information. All staff in the University have a responsibility to make sure that your data is handled securely.

For further information please refer to the University’s Information Security Policy.

We do not keep data longer than is necessary and follow the University’s retention schedule.

You have the following rights regarding your personal data:

• To have access to your personal data - for further information see the Subject Access webpage;
• To have inaccurate or incomplete personal data amended;
• To have your personal data deleted – this will only apply when there is no legitimate reason for the University to continue to use your personal data;
• To restrict the use of your personal data;
• To request personal information in a digital form so that you can provide to other organisations;
• To object to automated decision making and profiling;
• To withdraw consent when we have used consent as the basis for using your information.

The University has further information on data subject rights.

If you wish to exercise your rights you are advised to first read this information as there are some exceptions to using your rights.

You are required to read this Privacy Notice when using the Lancaster University website.

It is important that you do this so you understand how we use your personal information and your rights.

Lancaster University’s designated Data Protection Officer is:

Mike Abbotts, Information Governance Manager
Email: information-governance@lancaster.ac.uk

Contact Mike if you have any concerns or complaints about this Notice or about the way your personal data is being used.

Lancaster University is the Data Controller for the personal data that it holds about you. The University’s contact details are:

Lancaster University
Bailrigg
Lancaster
LA1 4YW
United Kingdom

If you are not happy with the way the University has handled your concern or complaint then you may submit a complaint to the Information Commissioner’s Office.

This Notice has been developed to be compliant with the General Data Protection Regulations (GDPR). This Notice is regularly reviewed and sometimes updated. It is important that you check for updates to this Notice. Updates can be made at any time and the most up to date version will be found on the University’s website. If we make significant changes we will contact you to inform you of this.

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