Marketing and Design

BSc Hons

  • UCAS code NW52
  • Entry year 2025 or 2024
  • A level requirements AAB
  • Duration Full time 3 Years


Top reasons to study with us

  • 2

    2nd for Employability for Marketing and PR

    The Guardian University Guide (2024)

  • 2

    2nd for Product Design

    The Guardian University Guide (2024)

  • 3

    3rd for Marketing and PR

    The Guardian University Guide (2024)


Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint-honours degree offers you the chance to study a degree in business with a creative focus.

Delivered by our Design and Marketing departments, with BSc Marketing and Design, you will develop a distinctive expertise in both fields and develop a solid understanding of their complementary and contrasting theoretical lenses.

Course overview

You will develop a solid theoretical grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. You will also gain design experience by responding to a range of design briefs, and you will be introduced to a range of creative industry-standard software packages to assist you in developing strong visualisation skills.

Throughout your three years, you will work alongside marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course.

In your first year, you will learn about business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, from the initial brief to presenting the final concepts. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications.

You will also study another subject of your choice outside the areas of marketing and design, enabling you to personalise your degree. This could be a business or management subject, such as economics, entrepreneurship, or management; another creative subject, such as film or creative writing; or a social science, such as psychology or sociology, amongst other options.

In your second year, you will study advanced marketing topics in greater depth, such as routes to market with a particular emphasis on retailing, the application of design thinking and marketing research methods. You will deepen your understanding of consumer behaviours and develop your skills in applying your marketing knowledge, planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.

Alongside this, you will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software. Furthermore, you will study design management to understand how it benefits organisations and how to work with designers on strategic issues.

In the third year, you will develop knowledge and practical experience of Design Consultancy and the relationship between design and innovation. Our final-year Design Consultancy module enables you to work with a real-life client for the full year. This experience is designed to strengthen your professional consulting abilities. Working as part of a design team, you will generate research that allows you to gain a full understanding of your client's organisation and needs, and develop innovative design proposals for your client. Additionally, there are opportunities to develop and deepen your practical designing skills through optional modules oriented towards future thinking.

The relationship between design and marketing is becoming increasingly more strategic and business-driven, and this degree gives you the skills to succeed, whichever career path you choose.

Key facts

This course is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Accredited Degree programme.

Course accreditation

Chartered Institute of Marketing logo

As part of our accreditation, students who study on this course will also gain exemptions from professional CIM qualifications. You would only need to pass one module to complete the CIM Certificate in Professional Marketing or Professional Digital Marketing or two modules to complete the CIM Diploma in Professional Marketing or Professional Digital Marketing. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the Chartered Institute of Marketing accreditation


Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in design management, advertising, media planning and buying, qualitative and quantitative research, and marketing communications.

Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Grey Advertising, and Leo Burnett. Others work at leading market research companies, such as Millward Brown and NOP.

Our alumni have also recently chosen to work in Marketing functions in industry, for Asda, BT, the BBC, Disneyland, ICI, Marks and Spencer, Boots, Barclaycard, Renault, IBM, Unilever, The Body Shop, Ernst and Young and Sainsbury's, among others.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with relevant life and work-based skills. We are unique in that every student is eligible to participate in The Lancaster Award, which allows you to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Careers section for more details.

The Management School has an award-winning careers team to provide dedicated careers and placement services, offering a range of innovative services for LUMS students. Our high reputation means we attract a wide range of leading global employers to campus, offering you the opportunity to interact with graduate recruiters from day one of your degree.

Entry requirements

Grade Requirements

A Level AAB

GCSE English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via

International foundation programmes

Delivered in partnership with INTO Lancaster University, our one-year tailored foundation pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University degrees. Visit the INTO Lancaster University website for more details and a list of eligible degrees you can progress onto.

Contextual Offers

Our Contextual Offer Scheme recognises the potential of applicants whose personal circumstances may have impacted their exam results.

Contextual offers

Course structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and some which offer the chance for you to devise a more flexible programme to complement your main specialism.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research. Not all optional modules are available every year.






Fees and funding

We set our fees on an annual basis and the 2025/26 entry fees have not yet been set.

As a guide, our fees in 2024/25 were:

Home International
£9,250 £24,113

Fees and funding information

Scholarships and bursaries

Details of our scholarships and bursaries for students starting in 2025 are not yet available. You can use our scholarships for 2024-entry applicants as guidance.

Alumni profiles

Link: click to see Alaina Harrison
portrait photograph of Alaina Harrison

Alaina Harrison

BSc Marketing and Design, 2019

You might go into a perfect job for your degree where you use what you learnt every day, and you might not, but I promise you that your time at Lancaster will not be a waste and you will learn and gain so much to help you in your career and life.
Link: click to see Nikita Nielsen
portrait photograph of Nikita Nielsen

Nikita Nielsen

BSc Marketing and Design, 2022

By being involved in Lancaster University life on various projects, committees and events I was able to build a better picture of the value I contribute and gain more confidence in myself and my abilities.

Important information

The information on this site relates primarily to 2025/2026 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.

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