Marketing and Design BSc Hons - 2019 Entry

UCAS Code
NW52

Entry Year
2019 also available in 2020

A Level Requirements
AAB see all requirements see all requirements

Duration
Full time 3 Year(s)

Course Overview

Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint honours degree in both Marketing and Design offers the chance to study a degree in business with a creative focus.

Delivered by our Design and Marketing departments, this isn’t about graphic design but rather the theory and development of the design process. You’ll develop a solid grounding in design principles and applications. You will learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. The lively discussion between marketers and contemporary designers forms an important part of your course. Interactive lectures, tutorials and seminars help bring academic principles to life.

In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We’ll also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. Throughout the year, you’ll be encouraged to think about how any theory works in practice.

The second year covers subjects such as routes to market – in particular retail, the application of design thinking and marketing research methods.

Every final year student carries out a design research consultancy project with a real-life client. The best final year student receives the annual Blueprint Scholarship Award of £1200. This is funded by Blueprint Interiors, a company set up by one of our graduates.

The relationship between design and marketing is becoming increasingly more strategic and business-like. This degree gives you the skills to succeed, whichever career path you choose. 

  • Course Overview

    Course Overview

    Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint honours degree in both Marketing and Design offers the chance to study a degree in business with a creative focus.

    Delivered by our Design and Marketing departments, this isn’t about graphic design but rather the theory and development of the design process. You’ll develop a solid grounding in design principles and applications. You will learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. The lively discussion between marketers and contemporary designers forms an important part of your course. Interactive lectures, tutorials and seminars help bring academic principles to life.

    In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We’ll also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. Throughout the year, you’ll be encouraged to think about how any theory works in practice.

    The second year covers subjects such as routes to market – in particular retail, the application of design thinking and marketing research methods.

    Every final year student carries out a design research consultancy project with a real-life client. The best final year student receives the annual Blueprint Scholarship Award of £1200. This is funded by Blueprint Interiors, a company set up by one of our graduates.

    The relationship between design and marketing is becoming increasingly more strategic and business-like. This degree gives you the skills to succeed, whichever career path you choose. 

  • Entry Requirements

    Entry Requirements

    Grade Requirements

    A Level AAB

    GCSE Mathematics grade B or 6, English Language grade B or 6

    IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

    Other Qualifications

    International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

    BTEC Distinction, Distinction, Distinction

    We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

    Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

  • Course Structure

    Course Structure

    Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.

    Year 1

      Core

    Year 2

      Core

    Year 3

      Core

      Optional

    Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.

    Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

  • Careers

    Careers

    Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in design management, advertising, media planning and buying, qualitative and quantitative research, and marketing communications.

    Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Grey Advertising, and Leo Burnett. Others work at leading market research companies, such as Millward Brown and NOP.

    Our alumni have also recently chosen to work in Marketing functions in industry, for Asda, BT, the BBC, Disneyland, ICI, Marks and Spencer, Boots, Barclaycard, Renault, IBM, Unilever, The Body Shop, Ernst and Young and Sainsbury's, among others. 


    Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

    Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

  • Fees and Funding

    Fees and Funding

    Fees

    Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.

    Our Undergraduate Tuition Fees for 2019/20 are:

    UK/EU Overseas
    £9,250 £17,600

    Tuition fees for programmes are set annually for all new and continuing students. If you are studying on a course of more than one year’s duration, the fees for subsequent years of your programme are likely to increase each year. Such increases are normally calculated based on increases in the costs incurred by the institution, or in relation to UK government regulations which set the maximum fee for certain categories of student.

    For the majority of undergraduate students, the most recent annual increase was 2.8%. Any change in fee rates will be communicated to students and applicants prior to the start of the academic year in question, and normally at least eight months prior to enrolment. Further details can be found in our Terms and Conditions.

    Channel Islands and the Isle of Man

    Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more details here: Island Students.

    Funding

    For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

    Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

Future Global Leaders

The graduate jobs market is a rapidly-changing place, so we’re committed to helping you stay one step ahead. During your first year, you will complete our unique Future Global Leaders module which is designed to develop your professional skills and build your confidence in preparation for the future. You will be supported to step outside your comfort zone, and empowered to grow your leadership skills through a blend of online learning, inspirational guest speakers and dedicated events.

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