Marketing PhD student

PhD Programmes in Marketing

We have a thriving PhD programme, and our doctoral students contribute to the life of the department through participation at School and Departmental seminars and doctoral consortia. 

PhD graduates

About the programme

Doctoral students are a vital component of our lively research ethos, and we look for a good match between the interests and availability of a potential supervisor, your interests, and the importance and accessibility of your chosen topic. Throughout your journey you will be supported by our academic and administrative staff who will help and guide you, striving to ensure your time with us is rewarding and enjoyable.

As a PhD student, you will find a rich offering of other opportunities either from LUMS, other faculties, through the ESRC’s North-West Social Science Doctoral Training Programme to which we belong, and through NARTI, a network of leading University Business and Management Schools in the North of England. For more information on potential research topics and supervisors within this department, please visit our search for a supervisor page.

Discover our job market candidates.


"Studying my Marketing PhD at Lancaster was a life-changing experience. I not only received a high level academic education, but I also gained several life lessons."

Andres Barrios Fajardo, PhD Marketing 2013

Programme Structure

The research training of the PhD in Marketing includes compulsory modules covering topics such as qualitative and quantitative research methods. You will also participate in a series of skill seminars which are not compulsory but highly recommended. For more information, please refer to the tabs below.

Tab Content: Programme Structure

Below is an overview of the modules you will study throughout your PhD. You will also study a range of optional research training seminars to enhance your skills.

Year 1

  • Induction Workshop which includes Ethics and Plagiarism training and assessment
  • Foundations of Management Research
  • Central Themes in Management

Year 2

  • Research Skills – Data Collection & Analysis
  • Delivering Impactful Research
  • Structured Writing Retreats

Year 3

  • Communicating with Different Research Audiences
  • Structured Writing Retreats

Tab Content: Core Skills Tutorials

These online tutorials are available to doctoral researchers from all programmes. They are not compulsory. However, doctoral researchers from across the School are strongly encouraged to use the resources they think will aid their study. This is the timetable for 2020/21

Available on Moodle - Michaelmas Term:

Strategies for Success: Getting Started

Strategies for success: Staying Focused

Strategies for success: Getting Finished

Methods corner: Narrative Analysis

Methods corner: Ethnography

Methods corner: Plagiarism refresher session

Career Planning: Profile Building and Developing your Intellectual Identity

Managing your PhD: Getting the best out of PGR Records

Write now: Evaluating literature and writing literature reviews

Write now: Fortnightly Virtual Writing Retreats – live via Teams

Available on Moodle - Lent Term:

Strategies for Success: Media engagement for PGRs

Methods corner: NVIVO Training session 1 – live via Teams

Methods corner: NVIVO Training session 2 – live via Teams

Methods corner: ATLAS Training session 1 – live via Teams

Methods corner: ATLAS Training session 2 – live via Teams

Methods corner: Case Studies

Career Planning: Job Applications and CV Building

Managing your PhD: Alternative format submission - strategies and rationales

Managing your PhD: Managing the Supervisor – Student Relationship

Managing your PhD: How to Present your Work in Public and at Conferences

Managing your PhD: Thinking about post doc funding

Write now: Running your own (virtual) writing retreat

Write now: Fortnightly Virtual Writing Retreats – via Teams

Available on Moodle - Summer Term:

Managing your PhD: Preparing for the viva

Managing your PhD: Enjoying your (online) Viva

Managing your PhD: Preparing for the confirmation panel

Managing your PhD: Reviews and appraisals

Managing your PhD: planning your career

Methods corner: Discourse Analysis

Methods corner: Grounded Theory

Methods corner: Aspect of Quantitative Research

Write now: Writing for academic journals

Write now: Fortnightly Virtual Writing Retreats – via Teams

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Studentships and Funding

Our studentships and funding opportunities for PhD study are available through the UK's research councils, Lancaster University, and various other organisations. For details of some different types of studentships, which include fees and a living allowance, and further links for other funding opportunities, please see our PhD scholarship and funding information.

Scholarships and Funding
PhD students

Job Market Candidates

Our Marketing job market candidates students are listed below. For a full list of LUMS candidates, please visit our PhD Job Market Candidates page. For further details, please contact the Doctoral Office.

Alumni Profiles

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