This module is divided into three sections:
1. The Foundations of Social Science Research.
This element of the module will provide you with an understanding of the foundational underpinnings of management research. Core topics will include:
- Introduction: Mapping the field;
- The Enlightenment and Positivism: the march of science;
- Social Constructionism: the making of meaning;
- Interpretive approaches: phenomenology, symbolic interactionism and pragmatism;
- Critical Theory: Marxist heritage and contemporary critique;
- Critical Realism: a stratified perspective;
- Feminism, knowledge and society;
- Hermeneutics: the role of culture and tradition;
- Postmodernism: a crisis of confidence; The fifth moment: present issues and future possibilities.
2. An Introduction to Quantitative Research
The quantitative element of the module will cover the following topic areas, with the intention of providing an overview of relevant approaches and methodologies:
- Introduction to quantitative research: the search for relationships;
- Survey-based research; Experiment-based research;
- Cross-tabulations and chi-square tests;
- Hypothesis testing (t tests and ANOVA);
- Measuring statistical relationships: correlation and regression analysis;
- Introduction to computer-aided data analysis using SPSS
3. An Introduction to Qualitative Research
The qualitative element of the module will cover the following topic areas, with the intention of providing an overview of relevant approaches and methodologies:
- Introduction to qualitative research: the search for meaning; Introduction to mixed methods; Common methods of data collection: e.g. interviews, focus groups, questionnaires, case studies, observational techniques; Common methods of data analysis: e.g. coding and memos, hermeneutics, semiotics, discourse.