Marketing Management (Advanced)


  • Entry Year 2024 or 2023
  • Duration Full time 12 Months


Top reasons to study with us

  • 10

    10th for Thought Leadership-Master's in Marketing

    QS Business School Rankings (2023)

  • 35

    35th for Master's in Marketing (world)

    QS Business School Rankings (2023)

  • Ranked 85th worldwide for Business and Economics in the Times Higher Education World University Rankings by subject 2022.

Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes?

The MSc Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Our core modules provide broader marketing management knowledge, such as Qualitative and Quantitative Research Methods, Philosophy of Social Science, Collaborative Skills, the Mindful Marketer, Practising Marketing Management, and the final AMM Dissertation. In addition to these core modules, you will choose two out of three specialisation pathways (global marketing, digital marketing and responsible marketing) to gain higher-level professional insight and enhance your employability as a marketing and management specialist.

Client interaction is integral to teaching. We develop the next generation of leadership through encouraging Group Work, Group Contracting, a Marketing Consultancy Experience Scheme, and Away Days. Your final dissertation can be library-based or you can choose to solve a problem for a key partner company, a social entrepreneur, a charity or a media organisation.

You will develop an understanding of management nuances and will be able to learn how to work effectively in teams as you confront business challenges. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social issues.

As part of the UK’s longest-established Marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.

Course Content

Over the first two terms, you study two core modules:

  • Marketing in Practice
  • Researching Markets and Marketing

During your second term, you will also study the core Brand Management module along with two of the three specialisation pathways:

  • Responsible/Social Marketing pathway
    Critical Consumption
    Responsible Markets
    Ethics, Sustainability and Behaviours in Marketing Management
  • Global pathway
    Global Business Marketing
    Global Strategic Marketing
    Global Consumer Culture
  • Digital Pathway
    Understanding Online Consumer Engagement
    Content and SEO
    Campaigns, Insights and Analytics

In the third term, from May to July, you work on your master's dissertation with support from your dissertation supervisor. You will submit it at the start of September, at the end of your master's programme.

Assessment Methods

Assessment methods vary from module to module and include coursework, essays, formal examinations, group reports, case study analyses and presentations. These methods are designed to give you a range of skills and experience to enhance your learning.

Entry Requirements

Academic Requirements

2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components. We welcome students with marketing experience gained within a degree in Marketing or related Business Management degree, or practically within industry.

We may also consider non-standard applicants, please contact us for information.

If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.

English Language Requirements

We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.

We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications.

If your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes.

Contact: Admissions Team +44 (0) 1524 592032 or email

Course Structure

You will study a range of modules as part of your course, some examples of which are listed below.



Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research. Not all optional modules are available every year.

Fees and Funding

We set our fees on an annual basis and the 2024/25 entry fees have not yet been set.

Scholarships and Bursaries

Details of our scholarships and bursaries for 2024-entry study are not yet available, but you can use our opportunities for 2023-entry applicants as guidance.

Check our current list of scholarships and bursaries.

Important Information

The information on this site relates primarily to 2023/2024 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.