"The practical experience that we got from our course really helped me to get the job I have today": Lushanthi talks about what she liked about the Advanced Marketing Management programme.
Top reasons to study with us
10th for Thought Leadership-Master's in Marketing
QS Business School Rankings (2023)
35th for Master's in Marketing (world)
QS Business School Rankings (2023)
Ranked 85th worldwide for Business and Economics in the Times Higher Education World University Rankings by subject 2022.
Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes?
The MSc Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.
Our core modules provide broader marketing management knowledge, such as Qualitative and Quantitative Research Methods, Philosophy of Social Science, Collaborative Skills, the Mindful Marketer, Practising Marketing Management, and the final AMM Dissertation. In addition to these core modules, you will choose two out of three specialisation pathways (global marketing, digital marketing and responsible marketing) to gain higher-level professional insight and enhance your employability as a marketing and management specialist.
Client interaction is integral to teaching. We develop the next generation of leadership through encouraging Group Work, Group Contracting, a Marketing Consultancy Experience Scheme, and Away Days. Your final dissertation can be library-based or you can choose to solve a problem for a key partner company, a social entrepreneur, a charity or a media organisation.
You will develop an understanding of management nuances and will be able to learn how to work effectively in teams as you confront business challenges. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social issues.
As part of the UK’s longest-established Marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.
Over the first two terms, you study two core modules:
- Marketing in Practice
- Researching Markets and Marketing
During your second term, you will also study the core Brand Management module along with two of the three specialisation pathways:
- Responsible/Social Marketing pathway
Ethics, Sustainability and Behaviours in Marketing Management
- Global pathway
Global Business Marketing
Global Strategic Marketing
Global Consumer Culture
- Digital Pathway
Understanding Online Consumer Engagement
Content and SEO
Campaigns, Insights and Analytics
In the third term, from May to July, you work on your master's dissertation with support from your dissertation supervisor. You will submit it at the start of September, at the end of your master's programme.
Assessment methods vary from module to module and include coursework, essays, formal examinations, group reports, case study analyses and presentations. These methods are designed to give you a range of skills and experience to enhance your learning.
2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components. We welcome students with marketing experience gained within a degree in Marketing or related Business Management degree, or practically within industry.
We may also consider non-standard applicants, please contact us for information.
If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.
English Language Requirements
We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.
We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications.
If your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes.
Contact: Admissions Team +44 (0) 1524 592032 or email email@example.com
You will study a range of modules as part of your course, some examples of which are listed below.
Advanced Marketing Management Dissertation
The dissertation is the keystone of the Master's in Advanced Marketing Management and involves an in-depth investigation of a specific marketing topic. Various types of organisational projects or research-based dissertations are possible, but whichever you undertake, the process requires you to integrate the key intellectual skills of critical and integrative thinking you have developed through the earlier modules with the philosophical perspectives and research skills which you are exposed to in the methodology classes.
This module is concerned with putting brand management theory into practice by examining a number of real-world brands and case studies. Specifically, the aims of the module are to: create an understanding of the stratified reality and process of brand management action; create awareness of the involved brand management decisions; explore the criteria used to evaluate and monitor brand-related activities. The module explores the role of brand management within organisations and within consumer culture. It presents the types of decisions involved in managing brands and discusses contemporary challenges and opportunities. It contains a range of lectures and case studies and is assessed by group work and examination.
Marketing in Practice
The central aim of this module is to give you the opportunity to develop the crucial skills of criticality and reflexivity – personal capabilities that are crucial whether you are an aspiring marketing manager or marketing academic. The learnings from this module, including a group of three integrated sub-modules, will therefore not only support the development of the capabilities/skills vital in the world of practice but the capabilities/skills that you require for successful engagement with the MSc programme itself. This module opens the programme with development of the skill sets and concludes with Strategic Marketing Management which all students take as the final taught component of the programme.
Researching Markets and Marketing
This module enables you to acquire the knowledge and skills to research markets, and to conduct academic research in marketing, and prepares you for the later dissertation module.
Developing a Critical Understanding of Marketing
This module aims to equip you with a comprehensive, integrative and critical understanding of marketing. It comprises three sub-modules: Understanding Consumers; Understanding Online Consumer Engagement; Understanding Business Markets. You will engage with the main theoretical perspectives in each area, critically applying this theory to real-world issues and problems. A wide variety of teaching and learning methodologies are utilised.
Digital Marketing: Content and SEO
The digital ecosystem is a dynamic and complex environment. The aim of this module is to provide an up-to-date explanation of this digital context to enable students to understand and analyse the digital environment. The module takes a more analytical perspective building on ideas discussed in an earlier, compulsory social module. This is an applied, “hands-on”, module with both a practitioner, and a research, focus using industry leading analytics tools. Specific aims include: to understand the main elements of the digital marketing ecosystem; be able to provide a critical assessment of digital consumer behaviour and offer conclusions and recommendations for digital marketing activity, in-role as marketing management practitioners; understand at least two analytics approaches in assessing consumer behaviour. This will normally include a quantitative based approach and one based on an analysis of word usage. This is an important dimension as reconciling information from multiple sources is a significant practitioner competency; be able to apply an understanding of digital consumer behaviour, and of digital consumer analytics, to a consumer behaviour research context.
Global Consumer Culture
At a time when globalism and nationalism debates are on the rise, successful global firms must adapt to the evolving socio-cultural events and discourses around the world in order to remain relevant in today's dynamic and international marketplace. This module takes the view that the global marketplace is characterised by increasingly diverse, yet interrelated cultures, thus creating new opportunities and challenges for international marketers. Focusing on the consumer and cultural aspects of global marketing management, this module will go beyond the textbook to examine the pluralistic and ever-changing consumer market shaped by globalisation and fragmentation. Specifically, this module is organised around four substantive areas representing the most dominant arenas of international consumer research: (1) cultural convergence versus divergence, (2) the dark side of global consumer culture, (3) cross-cultural research, and (4) the marginalised consumers in the global market.
Global Strategic Marketing
This module considers global strategic marketing from two thematic perspectives: the internationalisation of the firm and the globalisation of markets. The first theme looks at the way in which firms expand into markets through consideration of the organisational and marketing challenges. This includes market selection, entry mode choice and brand strategy. The second theme looks at the changes that occur in global markets and how this creates a dynamic environment, both positive and negative for international businesses.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research. Not all optional modules are available every year.
Fees and Funding
We set our fees on an annual basis and the 2024/25 entry fees have not yet been set.
There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.
Specific additional costs for studying at Lancaster are listed below.
Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. Every student belongs to a college, and all students pay a small College Membership Fee which supports the running of college events and activities.
For students starting in 2023, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Fees for students starting in 2024 have not yet been set.
Computer equipment and internet access
To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated IT support helpdesk is available in the event of any problems.
The University provides limited financial support to assist students who do not have the required IT equipment or broadband support in place.
Application fees and tuition fee deposits
For most taught postgraduate applications there is a non-refundable application fee of £40. We cannot consider applications until this fee has been paid, as advised on our online secure payment system. There is no application fee for postgraduate research applications.
For some of our courses you will need to pay a deposit to accept your offer and secure your place. We will let you know in your offer letter if a deposit is required and you will be given a deadline date when this is due to be paid.
Fees in subsequent years
If you are studying on a programme of more than one year’s duration, the tuition fees for subsequent years of your programme are likely to increase each year. Read more about fees in subsequent years.
Scholarships and Bursaries
Details of our scholarships and bursaries for 2024-entry study are not yet available, but you can use our opportunities for 2023-entry applicants as guidance.
Check our current list of scholarships and bursaries.
The information on this site relates primarily to 2023/2024 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.
The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.
More information on limits to the University’s liability can be found in our legal information.
Our Students’ Charter
We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.