Professor Stefanos MouzasProfessor
My research is about imperfections in how business actors interact with each other. The aim is to identify errors and problems in how business actors interact with their customers and suppliers and how they arrive at a jointly agreed action, manifested by business contracts. Three structural pillars underpin this research:
- Business Negotiations
- Business Contracts
- Business Performance
B.Sc., LL.M., Ph.D.
On Sabbatical Leave in 2013 / 2014
Harvard University, Harvard Law School, Program on Negotiation, Cambridge, MA, USA
Research on Negotiations, Contracts and Performance cuts across the inter-disciplinary boundaries of Management (Business-to-business Marketing), Economics (Behavioral Economics) and Law (Contract Law). The work is policy-relevant and places emphasis on obtaining contemporary manifestations of business agreements, such as written contracts, standard terms and conditions, umbrella agreements or framework contracts. The research includes participant observation and collaborative projects within the consumer goods industry (grocery retailers and fast-moving consumer goods companies such as Procter & Gamble, Unilever, Bayer, Kellogg, R. J. Reynolds, JTI, Body Shop, Nestle, Elisabeth Shaw, Roche, Metro).
Conducting research on Negotiations, Contracts and Performance, I am involved in the Industrial Marketing and Purchasing (IMP) Group which has carried out international studies into the management of complex business networks. The group’s ‘interaction approach’ is based on the importance for both researchers and managers of understanding complex business networks and the interaction between active buyers and sellers in continuing business relationships. Please see papers published in academic journals, Organization Studies, Cambridge Law Journal, Journal of Contract Law, Journal of Business Research, Industrial Marketing Management, Negotiation Journal, Journal of Customer Behaviour, Journal of Business Market Management, Thexis, Die Betriebswirtschaft - Business Administration Review (BARev)-, Journal of Marketing Management, European Journal of Marketing,Journal of Business and Industrial Marketing.
Current research is related to corporate responses to contemporary challenges. For example, climate change mitigation represents a significant challenge for our society, one in which businesses will need to play a more active role. Research findings highlight significant discrepancies between the way that CO2 markets are designed and the way that they are actually operated. See recent paper "Market-based Responses to Climate Change" published in Organization Studies (with Gareth Veal). Moreover, my current research concerns corporate deal-making of financial institutions. Many business deals between financial intitutions occur via collaborations, partnerships and alliances in which recurrent transactions take place. Current research delivers new insights on 1) the connectivity between financial institutions, and 2) the sources of systemic risk by offering accurate knowledge on the nature of exchange between financial institutions.
More recent work on contracts is related to 'A Proposed Taxonomy of Contracts' (with Michael Furmston) published in the Journal of Contract Law and a review of 'Contract Research Today: Where do we Stand?' (with Keith Blois) published in Industrial Marketing Management. The need to secure contracts with other firms may lead many companies to dysfunctional arrangements which limit their ability to differentiate and innovate in the future. This empirical observation prompted me to investigate a range of flexible inter-firm arrangements manifested in umbrella agreements (framework contracts). Companies recognize the importance of umbrella agreements with other firms because they optimize the required level of reliance and flexibility. For more details of this work, see 'From Contract to Umbrella Agreement' published in the Cambridge Law Journal (with Michael Furmston, at Singapore Management University. See also ‘Negotiating Umbrella Agreements’ published in the Negotiation Journal. Empirical findings about the role of Umbrella Agreements in managing business relationships appear in the Journal of Business Research (with David Ford, at Euromed School of Management, Marseille France).
Furthermore, see commentary on Hugh Collins' (Oxford) article 'Legal Aspects of Network Architecture of Supply Chains'. Both commentary and article appear in a recent volume on "Networks: Legal Issues of Multilateral Cooperation", edited by G. Teubner and M. Amstutz, Hart Publications (2009).
Empirical research in this area indicates that in periods of low growth, many companies focus on issues of competitive advantage through value appropriation rather than on issues of creating new growth opportunities in their networks. They are solely addressing their operational efficiency and neglecting market effectiveness. My research on companies' performance in business networks emphasizes the importance of linking efficiency and effectiveness. For details of my work in this area, see the recent article on Efficiency versus Effectiveness published in the Journal of Business Research.
Managerial Cognition in Networks
Based on empirical research in consumer goods companies, pharmaceutical companies, producers of semiconductors and telecommunication and utility service providers, we suggest that managers which develop network insight are able to mobilize other actors and create a competitive advantage for their organization that is crucial for innovation and growth (see the article on 'Developing Network Insight' published in the Industrial Marketing Management as well as the recent article 'Changing Network Pictures: Evidence from Mergers and Acquisitions' published in the Industrial Marketing Management.
I welcome PhD applications from prospective students interested in the following areas:
-Assessing Business Performance
ESRC Grant (2005); KTP Grant-Knowledge Transfer Partnership between Energy for Sustainable Development Ltd and the University of Bath-(2006); ISBM Fund -Institute for the Study of Business Markets- (2006); Global Innovative Marketing (2006); Pump Priming Grant (2007). KTP Grant-Knowledge Transfer Partnership between Energy Efficiency Company and Lancaster University (in cooperation with Lancaster Environment Centre (J. Faulconbridge) with the objective to investigate carbon trading, offsetting and verifying (2010). Co-investigator in the Catalyst project (2011-1014); funded by the Engineering and Physical Sciences Research Council (EPRSC), and brings together academics and communities to jointly imagine and build the next generation of innovative technologies for social change.
Editorial Board Member for:
-International Marketing Review
-Industrial Marketing Management
-Journal of Business and Market Management
Member of Industrial Marketing and Purchasing Group (IMP- Group)
-Vienna University of Economics and Business| WU, Austria (2013)
-University of Duesseldorf, Germany (2010-2013)
-Singapore Management University, Singapore (2010)
-University of Lugano, Switzerland (2010)
-University of Bocconi, Italy (2009)
Before joining the academic world, I was at Kellogg responsible for Brand Management for Germany, Austria and Switzerland. I also held positions at R. J. R. International/ JT International, GfK-Trade Research and Procter & Gamble in Germany.
Contract research today: where do we stand?
Mouzas, S., Blois, K. 10/2013 In: Industrial Marketing Management. 42, 7, p. 1057-1062. 6 p.
Private rules in global networks: hedging against risks
Rindt, J., Mouzas, S. 2/09/2013 In: 29th Industrial Marketing and Purchasing Group Conference, Atlanta, USA. Industrial Marketing and Purchasing Group p. 1-31. 31 p.
CO2 Market Design versus Market Operation
Veal, G., Mouzas, S. 2013 In: Organization Studies. 33, 11, p. 1589-1616. 28 p.
A Proposed Taxonomy of Contracts
Mouzas, S., Furmston, M. 2013 In: Journal of Contract Law.
Organizational Inscriptions of Network Pictures: A Meso-Level Analysis
Oberg, C., Henneberg, S., Mouzas, S. 11/2012 In: Industrial Marketing Management. 41, 6, p. 1270-1283. 14 p.
Contracts as a Facilitator of Resource Evolution
Mouzas, S., Ford, D. 09/2012 In: Journal of Business Research. 65, 9, p. 1251-1253. 3 p.
Leveraging knowledge based resources: the role of contracts
Mouzas, S., Ford, D. 02/2012 In: Journal of Business Research. 65, 2, p. 153-161. 9 p.
Flexible business models
Mason, K., Mouzas, S. 2012 In: European Journal of Marketing. 46, 10, p. 1340-1367. 28 p.
Relational, Incomplete and Framework Contracts
Mouzas, S., Blois, K. 2012
Theory and Practice of Business Interaction
Ford, D., Mouzas, S. 2012 In: Industrial Marketing Management.
Service and Value in the Interactive Business Landscape
Ford, D., Mouzas, S. 2012 In: Industrial Marketing Management.
Changing the rules of the game: business responses to climate change
Veal, G., Mouzas, S. 2011 In: Industrial Marketing Management. 40, p. 290-300. 11 p.
Herd behaviour in business networks
Mouzas, S., Ford, D. 2011 In: Die Betriebswirtschaft, - Business Administration Review (BARev).. Heft 6
The Use of Intercognitive Representations in Networks
Mouzas, S., Henneberg, S. 2011
Entrepreneurs with Ties
Jack, S., Mouzas, S. 2011
Captive in Business Networks
Ostendorf, J.W., Mouzas, S., Chakrabarti, R. 2011
Networking under uncertainty: concepts and research agenda
Ford, D., Mouzas, S. 2010 In: Industrial Marketing Management. 39, 6, p. 956-961. 6 p.
Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia
Ashnai, B., Smirnova, M., Naudé, P., Henneberg, S., Mouzas, S. 2010 In: Industrial Marketing Management.
The impact of market orientation on the development of relational capabilities and performance outcomes: the case of Russian industrial firms
Smirnova, M., Naudé, P., Henneberg, S., Kouchtch, S., Mouzas, S. 2010 In: Industrial Marketing Management. 40, 1, p. 44-53. 10 p.
Learning to collaborate: a study of business networks
Veal, G., Mouzas, S. 2010 In: Journal of Business and Industrial Marketing. 25, 6, p. 420-434. 15 p.
Services and Competition in Business Networks
Ford, D., Mouzas, S. 2010
Barriers to market Formation
Veal, G., Mouzas, S. 2010
The Use of Capital in Networks
Mouzas, S. 2010
Mobilizing ideas in knowledge networks: a social network analysis of the human resource management community 1990-2005
Henneberg, S.C., Swart, J., Naudé, P., Jiang, Z., Mouzas, S. 2009 In: The Learning Organization. 16, 6, p. 443-459. 17 p.
Seeking for solutions within a project setting
Naudé, P., Henneberg, S., Mouzas, S., Ramos, C., Graves, A., Crute, V. 2009 In: Journal of Business Market Management. 3, 3, p. 151-170. 12 p.
Going beyond customers - a business segmentation approach using network pictures to identify network segments
Henneberg, S., Mouzas, S., Naude, P. 2009 In: Journal of Business Market Management. 3, 2, p. 91-113. 23 p.
Sense-making and management in business networks - some observations, considerations and a research agenda
Naude, P., Henneberg, S., Mouzas, S. 2009 In: Industrial Marketing Management. 39, 3, p. 355-360. 6 p.
The constitution of networks
Mouzas, S., Ford, D. 2009 In: Industrial Marketing Management. 38, 5, p. 495-503. 9 p.
Value dimensions and relationship postures in dyadic 'key relationship programmes'
Henneberg, S., Pardo, C., Mouzas, S., Naudé, P. 2009 In: Journal of Marketing Management. 25, 5-6, p. 535-550. 16 p.
A comment: "The weakest link. Legal aspects of network architecture of supply chains"
Mouzas, S. 2009 In: Networks: Legal Issues of Multilateral Co-operation. Oxford : Hart Publications
Organizational Inscriptions of Network Pictures
Oberg, C., Henneberg, S., Mouzas, S. 2009
Busuness Network Developement under Legislated Change
Veal, G., Mouzas, S. 2009
The tyranny of average
Mouzas, S. 2009
Umbrella agreements as commitment framing devices
Lenney, P., Easton, G., Mouzas, S. 2008 In: 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A : unknown
Is there any hope? The idea of strategy in business networks
Ford, D., Mouzas, S. 2008 In: Australasian Marketing Journal. 16, 1, p. 64-75. 12 p.
''Final customer' value in business networks'
Henneberg, S., Mouzas, S. 2008 In: Creating and Managing Superior Value for Customers; Advances in Business Markets Vol 14. Bingley : Emerald Group Publishing Ltd p. 99-127. 29 p.
From contract to umbrella agreement
Mouzas, S., Furmston, M. 2008 In: The Cambridge Law Journal. 67, 1, p. 37-50. 14 p.
Developing network insight
Mouzas, S., Henneberg, S., Naudé, P. 2008 In: Industrial Marketing Management. 37, 2, p. 167-180. 14 p.
Mechanism Design as Response to the Problem of Climate Change
Veal, G., Mouzas, S. 2008
Relational Contract Theory: Confirmations and Contradictions
Mouzas, S., Blois, K. 2008
Framing business relationships
Mason, K., Mouzas, S. 2007 In: IMP Conference (Manchester) - 2007. N/A
Changing network pictures: evidence from mergers and acquisitions
Öberg, C., Henneberg, S., Mouzas, S. 2007 In: Industrial Marketing Management. 36, 7, p. 926-940. 15 p.
Contracts in asymmetric relationships
Mouzas, S., Ford, D. 2007 In: The IMP Journal. 1, 3
Trust and reliance in business relationships
Mouzas, S., Henneberg, S., Naudé, P. 2007 In: European Journal of Marketing. 41, 9/10, p. 1016-1032. 17 p.
Managing the customer horizon
Henneberg, S., Mouzas, S. 2007 In: Thexis. 2007, 3
Contracts in asymmetric relationships
Mouzas, S., Ford, D. 2007 In: 22nd IMP Conference (University of Bocconi: Milan) - 2007. N/A
Implementing flexible business models
Mason, K., Mouzas, S. 2007 In: Proceedings of the ISBM Conference in Business-to-Business Marketing (Kellogg School of Management - Northwestern University: Chicago) - 2007. N/A : unknown
Mouzas, S., Naudé, P. 2007 In: Journal of Business and Industrial Marketing. 22, 1, p. 62 - 71. 10 p.
The Constitution of Networks
Mouzas, S., Ford, D. 2007
Managing relationships in showery weather: the role of umbrella agreements
Mouzas, S., Ford, D. 2006 In: Journal of Business Research. 59, 12, p. 1248-1256. 9 p.
Efficiency versus effectiveness in business networks
Mouzas, S. 2006 In: Journal of Business Research. 59, 10-11, p. 1124-1132. 9 p.
Unpicking the meaning of value of key account management
Pardo, C., Henneberg, S., Mouzas, S., Naudé, P. 2006 In: European Journal of Marketing. 40, 11/12, p. 1360-1374. 15 p.
Network pictures: concepts and representations
Henneberg, S., Mouzas, S., Naudé, P. 2006 In: European Journal of Marketing. 40, 3/4, p. 408-429. 22 p.
Marketing action in networks
Mouzas, S. 2006 In: European Journal of Marketing. 40, 11/12, p. 1271-1291. 21 p.
Negotiating umbrella agreements
Mouzas, S. 2006 In: Negotiation Journal. 22, 3, p. 279-302. 24 p.
Amalgamating strategic possibilities
Mouzas, S., Henneberg, S. 2005 In: Working Paper Series, University of Bath.
The logic of real options in strategy implementation
Mouzas, S. 2005 In: Competence Perspectives in Managing Internal Processes (Advances in Applied Business Strategy). London, New York and Amsterdam : Elsevier p. 79-90. 12 p. ISBN: 0-7623-1168-1.
Strategy as infusion of options
Mouzas, S., Ford, D. 2004 In: ISBM Conference (Harvard Business School, Boston, USA) - 2004. N/A : unknown
Negotiating in networks: unleashing the power of options
Mouzas, S., Ford, D. 2003 In: Journal of Customer Behaviour. 2, 3, p. 347-364. 18 p.
Implementing programmatic initiatives in manufacturer-retailer networks
Mouzas, S., Araujo, L.M. 2000 In: Industrial Marketing Management. 29, 4, p. 293-303. 11 p.
Manufacturer-retailer relationships in Germany. The institutionalisation of category management
Araujo, L.M., Mouzas, S. 1998 In: Network Dynamics in International Marketing. New York : Pergamon Press p. 211-232. 22 p. ISBN: 0-080-43358-8.
Competition and cooperation in vertical marketing systems
Araujo, L.M., Mouzas, S. 1997 In: Relationships and Networks in International Markets. New York : Pergamon Press p. 145-165. 21 p. ISBN: 0-080-43063-5.
Currency devaluation and consequences
Mouzas, S. 1987 In: Economicos. 32, 1735, p. 55-56. 2 p.
Why is public expenditure growing?
Mouzas, S. 1987 In: Economicos. 1, 1704, p. 55-56. 2 p.
KTP: Engery Efficiency
Professor James Faulconbridge, Professor James Faulconbridge, Professor Stefanos Mouzas
6/04/10 → …
Harvard University, Harvard Law School, Program on Negotiation, Cambridge, MA, USA (2013-2014).
Research and Teaching at External Organisation
Industrial Marketing Management
International Marketing Review
Journal of Business Market Management
Vienna University of Business and Economics| WU
Stefanos Mouzas supervises 1 research student in total. Those who have a profile on the University website are listed below: