Anuja Pradhan

PhD student

Research Overview

My research lies within Consumer Culture Theory (CCT). I'm particularly interested in theorising the interplay between culture, consumption and identity-work at a micro-, consumer-centric level.

I'm currently researching ethnic identification in the marketplace. My thesis involves understanding the lived experiences of first- and second-generation, middle class British Indian women. This project aims to contribute to acculturation theory and consumer myth making literature.