Marketing MSc - 2020 Entry
Full time 12 Month(s)
Marketing impacts upon every aspect of our lives - the products we buy, the retail stores we visit and the websites we browse. Marketers can have a profound impact on society, the economy, the environment and culture. It is an exciting, challenging and nuanced discipline set against a changing and dynamic backdrop.
This programme aims to develop knowledgeable, professional marketing postgraduates. It is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Graduate Gateway programme. We have a dedicated careers team within the department to offer careers support. As the UK’s longest established marketing faculty, we have a large and very active alumni network. You will be able to take advantage of this professional and social network during your time as a student and beyond.
We supply the skills and knowledge to graduates who haven’t studied marketing before. You will learn about the global issues facing firms, markets and consumers. We will explain how markets work and introduce you to the theories, tools and techniques that can connect and shape those markets. In the final term you will work in pairs or groups of three on a ‘deep dive’ dissertation, working for a client. You will explore solutions to a problem and present and develop your findings.
Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The programme provides an ideal springboard to marketing-related careers both client-side and agency-side. Our graduates now work in companies such as Reckitt Benckinser, MediaCom, AMV BBDO. Some choose to pursue a PhD in Marketing to further develop their knowledge.
We are still open to new applications. However, please note that due to a very high volume of applications, your application may be added to a waiting list.
You will study a range of modules as part of your course, some examples of which are listed below.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
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The University will not increase the Tuition Fee you are charged during the course of an academic year.
If you are studying on a programme of more than one year's duration, the tuition fees for subsequent years of your programme are likely to increase each year. The way in which continuing students' fee rates are determined varies according to an individual's 'fee status' as set out on our fees webpages.
What are tuition fees for?
Studying at a UK University means that you need to pay an annual fee for your tuition, which covers the costs associated with teaching, examinations, assessment and graduation.
The fee that you will be charged depends on whether you are considered to be a UK, EU or overseas student. Visiting students will be charged a pro-rata fee for periods of study less than a year.
Our annual tuition fee is set for a 12 month session, which usually runs from October to September the following year.
How does Lancaster set overseas tuition fees?
Overseas fees, alongside all other sources of income, allow the University to maintain its abilities across the range of activities and services. Each year the University's Finance Committee consider recommendations for increases to fees proposed for all categories of student and this takes into account a range of factors including projected cost inflation for the University, comparisons against other high-quality institutions and external financial factors such as projected exchange rate movements.
What support is available towards tuition fees?
Lancaster University's priority is to support every student in making the most of their education. Many of our students each year will be entitled to bursaries or scholarships to help with the cost of fees and/or living expenses. You can find out more about financial support, studentships, and awards for postgraduate study on our website.