Dr Ronika Chakrabarti


Research Overview

I am interested in the following research areas:

- The role of Dynamics in Network Change

- Market Making Practices and how Marketplaces are Organised

Research interests here lie within how markets are being shaped in extreme contexts at the Bottom of the Pyramid (BoP) / Subsistence Markets. With regard to developing a BoP agenda I seek to generate insights into, a) how BoP markets are constituted in practice b) how practices can better create and formulate BoP markets and c) how impact can be assessed and measured from calculative interventions in BoP markets. This research is linked to a larger scale project on the making and management of markets in degraded coastal islandscapes which seeks to have impact by potentially influencing policy development in relation to economic, social and environmental planning.

- Branding and the role of technology in marketing are of further interest.

Designing better markets for people at the BoP
Chakrabarti, R., Mason, K. 28/11/2014 In: Concerned markets. Cheltenham : Edward Elgar ISBN: 9781782549734. Electronic ISBN: 9781782549758.

Market empowerment - for six days only: an exploration of the empowerment of market actors to constitute, perform and dismantle
Chakrabarti, R., Mason, K. 5/06/2014
Conference paper

Goal orientation effects on behavior and performance: evidence from international sales agents in the Middle East
Chakrabarti, R., Barnes, B., Berthon, P., Pitt, L., Monkhouse, L. 01/2014 In: The International Journal of Human Resource Management. 25, 2, p. 317-340. 24 p.
Journal article

Innovation in business networks the role of leveraging resources
Ostendorf, J.W., Mouzas, S., Chakrabarti, R. 2014 In: Industrial Marketing Management. 43, p. 504-511. 8 p.
Journal article

What are bottom of the pyramid markets and why do they matter?
Mason, K., Chakrabarti, R., Singh, R. 09/2013 In: Marketing Theory. 13, 3, p. 401-404. 4 p.
Journal article

Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market
Daryanto, A., Khan, H., Matlay, H., Chakrabarti, R. 9/07/2013 In: Journal of Small Business and Enterprise Development. 20, 3, p. 650-660. 11 p.
Journal article

Network dynamics in the UK pharmaceutical network: a network-as-practice perspective
Chakrabarti, R., Ramos, C., Henneberg, S. 04/2013 In: Industrial Marketing Management. 42, 3, p. 356-371. 16 p.
Journal article

When outsourcing fragments: customer creativity and Technological Transmutations
Pehlivan, E., Berthon, P.R., Pitt, L.F., Chakrabarti, R. 2013 In: Production Planning and Control. 24, 4-5, p. 284-293. 10 p.
Journal article

Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid
Chakrabarti, R., Mason, K. 4/06/2012
Conference paper

Gift giving and social emotions: experience as content
Chakrabarti, R., Berthon, P. 05/2012 In: Journal of Public Affairs. 12, 2, p. 154-161. 8 p.
Journal article

Distinguishing the Discerning Man: The Case of Dunhill
Chakrabarti, R. 07/2011
Conference paper

Brand worlds from articulation to integration
Berthon, P.R., Pitt, L.F., Chakrabarti, R., Berthon, J.P. 2011 In: Journal of Advertising Research. 51, 1, p. 182-194. 13 p.
Journal article

Captive in Business Networks
Ostendorf, J.W., Mouzas, S., Chakrabarti, R. 2011
Conference paper

Financial services ads and viewer response profiles: Psychometric properties of a shortened scale
Steyn, P., Pitt, L., Chakrabarti, R. 2011 In: Journal of Financial Services Marketing. 16, p. 210-219. 10 p.
Journal article

Understanding why the food and agribusiness (F&A) sector is saying 'Yes' to development and knowledge banking services in India?
Chakrabarti, R. 2011
Conference paper

Indian perspective
Chakrabarti, R. 2010 In: Business Markets (ISBM) (Boston) - 2010. N/A : unknown
Conference contribution

The influence of intuitive expertise in transforming music industry relationships
Chakrabarti, R., Vanharanta, M. 2010 In: Industrial Marketing and Purchasing Group (IMP) (Budapest) - 2010. N/A : unknown
Conference contribution

Exploring strategies for motivational growth among international channel intermediaries in a rapidly developing economy
Chakrabarti, R., Barnes, B.R., Pitt, L.F., Berthon, P.R. 2009 In: Academy of International Business (AIB) South East Asia Regional Conference (Hong Kong) - 2009. N/A : unknown
Conference contribution

Investigating motivation among international channel intermediaries
Chakrabarti, R., Barnes, B.R., Pitt, L.F., Berthon, P.R. 2009 In: Academy of Marketing Annual Conference (Leeds) - 2009. N/A : unknown
Conference contribution

Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"
Hsiu-Yuan, T., Campbell, C., Farshid, M., Chakrabarti, R. 2009 In: Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009. N/A : unknown
Conference contribution

Trusting a white cloak: are they really wearing their heart upon their sleeve?
Ghazisaeedi, M., Ashnai, B., Campbell, C., Chakrabarti, R. 2008 In: Academy of Marketing Science Conference (Vancouver) - 2008. N/A : unknown
Conference contribution

Quality management in business relationships: the role of brands in an open source environment
Chakrabarti, R., Berthon, P.R., Watson, R.T., Pitt, L.F. 2007 In: Total Quality Management and Business Excellence. 18, 8, p. 947-955. 9 p.
Journal article

The Internet's impact on B2B sales management: some Australian evidence
Pitt, L.F., Barnes, B., Chakrabarti, R., Palihawadana, D., Ewing, M.T., Leong, E. 2007 In: International Journal of Technology Marketing. 2, 4, p. 349-363. 15 p.
Journal article

Motivation in buyer-seller relationship exchange: an international agent/distributor perspective
Chakrabarti, R., Barnes, B.R. 2006 In: Academy of Marketing Conference (Middlesex) - 2006. N/A : unknown
Conference contribution