Muaz Mahmud

PhD student

Research Overview

My current study which intersects within the domain of management and environment, are among the evolving areas of research nowadays. The underlying theme of my research lies in the voluntary environmental management practices (VEMP), focusing on antecedents and outcomes of VEMP among manufacturers in the UK and Malaysia. VEMP are defined as actions taken by organizations including formal standards and common practice to reduce the negative impact on the natural environment (e.g. recycling, energy saving and green operations).

My research will help to answer the following questions;

1) Why are some firms more environmentally oriented than others?

2) What effect does VEMP have on market/product innovation?

3) Does the linkage between organizational structure and VEMP depend on environmental changes and distant effects?

4) Does the linkage between VEMP and product/market innovation depend on capabilities and previous successes?

Therefore, from this research, I aim to provide theoretical and empirical insights from an environmental-management perspective.