Professor Stefano Puntoni


Identity-based consumer behavior
Reed, A., Forehand, M.R., Puntoni, S., Warlop, L. 12/2012 In: International Journal of Research in Marketing. 29, 4, p. 310-321. 12 p.
Journal article

Gender identity salience and perceived vulnerability to breast cancer
Puntoni, S., Sweldens, S., Tavassoli, N. 06/2011 In: Journal of Marketing Research. 48, 3, p. 413-424. 12 p.
Journal article

The anchor contraction effect in international marketing research
De Langhe, B., Puntoni, S., Fernandes, D., Van Osselaer, S.M.J. 1/04/2011 In: Journal of Marketing Research. 48, 2, p. 366-380. 15 p.
Journal article

Two birds and one stone
Puntoni, S., Vanhamme, J., Visscher, R. 04/2011 In: Journal of Advertising. 40, 1, p. 25-42. 18 p.
Journal article

Categorization by groups and individuals
Hamilton, R.W., Puntoni, S., Tavassoli, N.T. 1/05/2010 In: Organizational Behavior and Human Decision Processes. 112, 1, p. 70-81. 12 p.
Journal article

Bilingualism and the emotional intensity of advertising language
Puntoni, S., De Langhe, B., Van Osselaer, S.J. 04/2009 In: Journal of Consumer Research. 35, 6, p. 1012-1025. 14 p.
Journal article