Dr Florian Dost

Senior Lecturer in Marketing Analytics

Proximity Begins with a Smile, But Which One?: Associating Non-duchenne Smiles with Higher Psychological Distance
Bogodistov, Y., Dost, F. 10/08/2017 In: Frontiers in Psychology. 13, 9 p.
Journal article

E-Commerce Effects on Energy Consumption: A Multi-Year Ecosystem-Level Assessment
Dost, F., Maier, E. 31/07/2017 In: Journal of Industrial Ecology. 14 p.
Journal article

Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, F., Geiger, I. 07/2017 In: Journal of Business Research. 76, p. 219-236. 18 p.
Journal article

A meta-analysis of price change fairness perceptions
Tarrahi, F., Eisend, M., Dost, F. 03/2016 In: International Journal of Research in Marketing. 33, 1, p. 199-203. 5 p.
Journal article

Revisiting firm-created word of mouth: High-value versus low-value seed selection
Dost, F., Sievert, J., Kassim, D. 03/2016 In: International Journal of Research in Marketing. 33, 1, p. 236-239. 4 p.
Journal article

The double benefits of consumer certainty: combining risk and range effects
Maier, E., Wilken, R., Dost, F. 12/2015 In: Marketing Letters. 26, 4, p. 473-488. 16 p.
Journal article

Which types of multi-stage marketing increase direct customers' willingness-to-pay?: Evidence from a scenario-based experiment in a B2B setting
Geiger, I., Dost, F., Schönhoff, A., Kleinaltenkamp, M. 05/2015 In: Industrial Marketing Management. 47, p. 175-189. 15 p.
Journal article

A non-linear causal network of marketing channel system structure
Dost, F. 03/2015 In: Journal of Retailing and Consumer Services. 23, p. 49-57. 9 p.
Journal article

On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
Dost, F., Wilken, R., Eisenbeiss, M., Skiera, B. 09/2014 In: Journal of Retailing. 90, 3, p. 393-407. 15 p.
Journal article

Measuring willingness to pay as a range, revisited: When should we care?
Dost, F., Wilken, R. 06/2012 In: International Journal of Research in Marketing. 29, 2, p. 148-166. 19 p.
Journal article