Professor Rodney Runyan Ph.D.

Visiting Scholar

PhD Supervision Interests

Small Business Orientation - scale development and theory building

Young consumers' innovativeness and hedonic/utilitarian attitudes towards cool
Noh, M., Runyan, R., Mosier, J. 2014 In: International Journal of Retail and Distribution Management. 42, 4, p. 267-280. 14 p.
Journal article

Brand experience and brand implications in a multi-channel setting
Jones, R.P., Runyan, R. 2013 In: The International Review of Retail, Distribution and Consumer Research. 23, 3, p. 265-290. 26 p.
Journal article

Retailing in a connected world
Grewal, D., Roggeveen, A.L., Runyan, R. 2013 In: Journal of Marketing Management. 29, 3-4, 8 p.

Segmenting luxe-bargain shoppers using a fuzzy clustering method
Lim, C.M., Kim, Y., Runyan, R. 2013 In: International Journal of Retail and Distribution Management. 41, 11-12, p. 848-868. 21 p.
Journal article

What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory
Runyan, R., Finnegan, C., Gonzalez-Padron, T., Line, N.D. 2013 In: Marketing Education Review. 23, 2, p. 105-120. 16 p.
Journal article

What is cool?: operationalizing the construct in an apparel context
Runyan, R., Noh, M., Mosier, J. 2013 In: Journal of Fashion Marketing and Management. 17, 3, p. 322-340. 19 p.
Journal article

Labeling for sustainability
Hustvedt, G., Runyan, R. 12/2012 In: Retail Education Today. 32, 2, p. 11-15. 5 p.
Journal article

Entrepreneurial orientation in cross-cultural research: assessing measurement invariance in the construct
Runyan, R.C., Ge, B., Dong, B., Swinney, J.L. 07/2012 In: Entrepreneurship Theory and Practice. 36, 4, p. 819-836. 18 p.
Journal article

Hospitality marketing research: recent trends and future directions
Line, N.D., Runyan, R.C. 06/2012 In: International Journal of Hospitality Management. 31, 2, p. 477-488. 12 p.
Journal article

An exploration of rural community branding efforts from the perspective of community residents
Swinney, J., Lang, C., Runyan, R. 04/2012 In: International Journal of Rural Management. 8, 1-2, p. 35-47. 13 p.
Journal article

The mall as bazaar: how kiosks influence consumer shopping behaviour
Runyan, R., Kim, J., Baker, J. 02/2012 In: Journal of Marketing Management. 28, 1-2, p. 85-102. 18 p.
Journal article

Where everybody knows your name: homophily in restaurant atmospherics
Line, N.D., Runyan, R.C., Costen, W., Frash, R., Antun, J.M. 01/2012 In: Journal of Hospitality Marketing and Management. 21, 1, p. 1-19. 19 p.
Journal article

Moving single-brand retail shoppers from in-store to online: is brand experience still important?
Jones, R., Runyan, R., Kim, Y. 2012 In: Journal of Marketing at Retail. 1, 2, p. 17-30. 14 p.
Journal article

The relationships of social capital to downtown and retailer performance: do tourist towns differ from nontourist towns?
Droge, C., Huddleston, P., Runyan, R.C. 10/2011 In: Tourism Analysis. 16, 5, p. 557-570. 14 p.
Journal article

Brand, business mix, sense-of-place: do they matter downtown?
Sneed, C.T., Runyan, R., Swinney, J.L., Lim, H. 01/2011 In: Journal of Place Management and Development. 4, 2, p. 121-134. 14 p.
Journal article

The effect of culture on the context of ad pictures and ad persuasion: the role of context-dependent and context-independent thinking
Liang, B., Runyan, R.C., Fu, W. 01/2011 In: International Marketing Review. 28, 4, p. 412-434. 23 p.
Journal article

Where did all the benches go?: the effects of mall kiosks on perceived retail crowding
Kim, J., Runyan, R. 01/2011 In: International Journal of Retail and Distribution Management. 39, 2, p. 130-143. 14 p.
Journal article

A case study on the internationalization process of a ‘born-global’ fashion retailer
Bhardwaj, V., Eickman, M., Runyan, R.C. 2011 In: The International Review of Retail, Distribution and Consumer Research. 21, 3, p. 293-307. 15 p.
Journal article

The moderating effect of family-ownership on firm performance: an examination of entrepreneurial orientation and social capital
Campbell, J., Line, N.D., Runyan, R., Swinney, J.L. 2011 In: Journal of Small Business Strategy. 21, 2
Journal article

Accurately assessing expectations most important to restaurant patrons: the creation of the DinEX scale
Antun, J.M., Frash, R.E., Costen, W., Runyan, R.C. 17/11/2010 In: Journal of Foodservice Business Research. 13, 4, p. 360-379. 20 p.
Journal article

Channel relationship factors in cross-cultural contexts: antecedents of satisfaction in a retail setting
Runyan, R.C., Sternquist, B., Chung, J. 11/2010 In: Journal of Business Research. 63, 11, p. 1186-1195. 10 p.
Journal article

The use of sport celebrities in advertising: a replication and extension
Ruihley, B.J., Runyan, R., Lear, K.E. 09/2010 In: Sport Marketing Quarterly. 19, 3, p. 132-142. 11 p.
Journal article

Author and institution rankings in retail research: an analysis of the four retail journals from 1994–2008
Runyan, R.C., Hyun, J. 12/2009 In: The International Review of Retail, Distribution and Consumer Research. 19, 5, p. 571-586. 16 p.
Journal article

Sports celebrity endorsements and retailing: can athletes provide a competitive advantage?
Lear, K.E., Runyan, R., Whitaker, W.H. 04/2009 In: International Journal of Retail and Distribution Management. 37, 4, p. 308-321. 14 p.
Journal article

Where’s the real craic?: a resource-based view of authenticity in Irish pubs
Runyan, R. 04/2009 In: Journal of Business and Retail Management Research. 3, 2, p. 46-54. 9 p.
Journal article

A model of small retailer innovation proneness: early internet adoption as a measure of innovativeness
Runyan, R., Huddleston, P., Swinney, J.L. 2009 In: Business Quest. 14, 1, p. 1-26. 26 p.
Journal article

Entrepreneurial orientation, small business orientation and performance: an empirical investigation of Chinese firms
Ma, D., Dong, B., Ge, B., Runyan, R. 2009 In: Management World. 9, p. 109-115. 7 p.
Journal article

North American author and institution rankings in retailing scholarship: 1994-2008
Hyun, J., Runyan, R. 2009 In: Strategic challenges and opportunities in uncertain times. Hempstead, NY, USA : Academy of Marketing Science p. 136-140. 5 p.

Entrepreneurial orientation versus small business orientation: what are their relationships to firm performance?
Runyan, R., Droge, C., Swinney, J. 10/2008 In: Journal of Small Business Management. 46, 4, p. 567-588. 22 p.
Journal article

Defining a forum for retailing scholars: academics' rankings of journals in the discipline
Runyan, R. 09/2008 In: The International Review of Retail, Distribution and Consumer Research. 18, 4, p. 437-446. 10 p.
Journal article

A categorization of small retailer research streams: what does it portend for future research?
Runyan, R., Droge, C. 04/2008 In: Journal of Retailing. 84, 1, p. 77-94. 18 p.
Journal article

The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure
Sternquist, B., Runyan, R.C., Chen, Z. 03/2008 In: Journal of Retailing and Consumer Services. 15, 2, p. 93-103. 11 p.
Journal article