Professor Stefano Puntoni


When and why we forget to buy
Fernandes, D., Puntoni, S., van Osselaer, S.M.J., Cowley, E. 07/2016 In: Journal of Consumer Psychology. 36, 3, p. 363-380. 18 p.
Journal article

Bang for the buck: gain-loss ratio as a driver of judgment and choice
De Langhe, B., Puntoni, S. 05/2015 In: Management Science. 61, 5, p. 1137-1163. 27 p.
Journal article

Advertising-induced embarrassment
Puntoni, S., de Hooge, I., Verbeke, W. 2015 In: Journal of Advertising. 44, 1, p. 71-79. 9 p.
Journal article

The bias in the bias: comparative optimism as a function of event social undesirability
Sweldens, S., Puntoni, S., Paolacci, G., Vissers, M. 07/2014 In: Organizational Behavior and Human Decision Processes. 124, 2, p. 229-244. 6 p.
Journal article

Choice and self: how synchronic and diachronic identity shape choices and decision making
Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S., Rips, L. 14/06/2014 In: Marketing Letters. 25, 3, p. 281-291. 10 p.
Journal article

Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences
De Langhe, B., van Osselaer, S., Puntoni, S., McGill, A. 2014 In: Journal of Consumer Research. 41, 4, p. 978-994. 16 p.
Journal article

The impact of cultural symbols and spokesperson identity on attitudes and intentions
Anne-Sophie, L., Puntoni, S., Reed, II, A., Veerlegh, P. 12/2013 In: International Journal of Research in Marketing. 30, 4, p. 426-428. 3 p.
Journal article

Identity-based consumer behavior
Reed, A., Forehand, M.R., Puntoni, S., Warlop, L. 12/2012 In: International Journal of Research in Marketing. 29, 4, p. 310-321. 12 p.
Journal article

Gender identity salience and perceived vulnerability to breast cancer
Puntoni, S., Sweldens, S., Tavassoli, N. 06/2011 In: Journal of Marketing Research. 48, 3, p. 413-424. 12 p.
Journal article

The anchor contraction effect in international marketing research
De Langhe, B., Puntoni, S., Fernandes, D., Van Osselaer, S.M.J. 1/04/2011 In: Journal of Marketing Research. 48, 2, p. 366-380. 15 p.
Journal article

Two birds and one stone
Puntoni, S., Vanhamme, J., Visscher, R. 04/2011 In: Journal of Advertising. 40, 1, p. 25-42. 18 p.
Journal article

Categorization by groups and individuals
Hamilton, R.W., Puntoni, S., Tavassoli, N.T. 1/05/2010 In: Organizational Behavior and Human Decision Processes. 112, 1, p. 70-81. 12 p.
Journal article

Bilingualism and the emotional intensity of advertising language
Puntoni, S., De Langhe, B., Van Osselaer, S.J. 04/2009 In: Journal of Consumer Research. 35, 6, p. 1012-1025. 14 p.
Journal article

Social context and advertising memory
Puntoni, S., Tavassoli, N. 05/2007 In: Journal of Marketing Research. 44, 2, p. 284-296. 12 p.
Journal article

  • Centre for Consumption Insights
  • Networks, Knowledge and Strategy


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