Dr Tatiana Dia
Lecturer in Strategic ManagementResearch Overview
Dr Tatiana Dia is a Lecturer in Strategic Management
Current Research
Tatiana’s research interests fall into three major areas. Firstly, she is interested in the social construction of business models, particularly, how new business models emerge as market categories. She studies this phenomenon in the context of sharing economy. Secondly, she is interested strategy tools and the role they play in strategic cognition. She brings in insights from psychology and cognitive sciences to conduct experimental research on strategic cognition. Finally, Tatiana is interested in how ontological orientations relate to relevance of research for practice.
Current Teaching
ENSI301 Essentials Strategic Management
MNGT220 Fundamentals of Strategic Management
ENSI322 Business Model Innovation
ENSI572 Strategy Summit
EGOS 2019
Participation in conference -Mixed Audience
AoM 2019
Participation in conference -Mixed Audience
European Development Workshop
Participation in conference -Mixed Audience
Strategy tools as metaphors: How Strategy Tools Frame Strategy Formulation
Invited talk
“Ontological Drifts, Implications for Practice, and Legitimacy in Management Research”
Invited talk
EGOS Conference
Participation in conference -Mixed Audience
EGOS Conference
Participation in conference -Mixed Audience
AoM Conference
Participation in conference -Mixed Audience
