Yuxin Bai

PhD student

Research Overview

My research interests lie in Consumer Culture Theory (CCT), especially technology consumption and food consumption.

I'm currently researching communal consumption on Chinese dominant social media WeChat, and seek to explore how different communication forms influence consumption.

Research Grants

Fulgoni Scholarship

LUMS Conference Grant

Current Teaching

Marketing 101 Introduction to Marketing

Contact Email

y.bai2@lancaster.ac.uk

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